SHIP'S LOG

Charted courses and completed missions from the high seas.

August 2013

Ranked in Mountain Xpress Best of WNC: Creative Agency

August 14th, 2013

Atlas-Branding_Mountain-Xpress-2013-Best-of-WNC

We are honored to announce that for the first time, Atlas Branding placed in the rankings for the Mountain Xpress Best of WNC Awards as one of the Best Marketing or Creative Agency. Thank you so much for all of you who participated in the voting and supported us! We love you guys!

This year they had a record number of voters with over 400,000 votes cast. Thank you all for your support!


The Process of Launching a Brand

August 9th, 2013

Successfully-Launching-a-Brand_Atlas-Branding

Branding is a process that’s been around since the creation of commerce. You develop an idea for a business and draft your plan. You open that business with a specific set of services or products and hire employees to sell your business. However, before your market can support your business, they have to understand who you are, what you do, and why it should matter to them. Answering these questions and building your identity is branding. How do you launch your brand successfully?

Steps to Launching a Successful Brand:

1. Craft your story.
Every person and business has a story. How do you tell yours in a compelling and innovate way? How do you captivate your market?

2. Get your staff on the same page.
Share your story with your employees until they understand how to tell the story themselves. Walk them through your branding process and explain the decisions you made and why you made them. If they are not included in your process, the results can create more miscommunication because the story will be non-existent or lack consistency.

3. Develop your launch plan.
Once your staff has adapted your story internally, it’s time to share it with the outside world. We can help you draft a plan tailored to your specific objectives and market.

4. Measure and Listen.
After a few weeks, months and years it is crucial to check in with your clients and customers and hear what they are saying. Are you hearing them talk about you in the way you had prepared for them to do so? The point of a successful brand launch is to make sure your internal identity is understood and shared by your outside market.If you’re not hearing the same message, then it is time to re-evaluate how you are communicating with your clients and customers.

If you need help with this process, or you need to solve a communication issue with your market, give us a call.


So, what is brand anyways?

August 8th, 2013

What is Brand Anyways? from Urban Influence on Vimeo.

We recently re-watched this wonderfully creative little video crafted by one of our favorite agencies out of Seattle – Urban Influence. It’s a few years old but does a super relevant job and simplifying what brands are and their overall purpose in our lives. Enjoy!


Sneak Peek – Atlas Illustration

August 1st, 2013

Atlas-Branding-Promo-Illustration

You know the saying the cobbler’s kids have no shoes. Well, we’re trying to be better about creating new and innovative materials for the Atlas brand as well. This new illustration is in the works for some fun Atlas promotional items and apparel. We’ll post photos of the final created materials in early September.