ALL HANDS ON DECK

Our values are rooted in our commitment to quality of work, and caring deeply about the people, businesses and communities we have the privilege of working with. Atlas Branding was founded on these principles that we cultivate every day:

Big Picture Thinking

When beginning the process of creating a business or brand, ask yourself “why am I doing this.” Often times, the tendency is to start with the "what" or "how" questions, sweeping the "why" under the rug because it’s too hard to answer or just assuming that maximizing profit was the "why." Defining the "why" is crucial in connecting with your market long-term. Why does your business exist? Why should it matter to your market? It’s not until you can answer the “why” questions that you can begin to strategically position your business to be different and set apart from your competition.

People-Centered

When we partner with our clients, vendors or creative team, we’re building a long-term relationship. It isn’t just about the work or a particular project. It’s about your needs, your customers, your mission and how we can help. As a creative agency, we work hard not to have a signature style or be a one trick pony. Your brand is unique to your business and it will be contextualized to your specific needs. We invest in you just as much as you invest in us because we share in your vision and are committed to your success.

Design Matters

Today's world is a highly visualized culture where the visual experience is king. Now more than ever, we are bombarded with the proliferation of advertising, choices, and products that can become white noise. Design matters because if it's good, meaningful and innovative it will cut through the noise and form a lasting bond with your market. We believe that innovative design has the power to create memorable experiences that inspire change and captivate your market. In all of our work, we want to exceed your expectations by crafting inspired brands that engage the head and the heart of your customers.

Dean M. Peteet

NAVIGATOR - STRATEGY + ACCOUNT DIRECTOR

Dean’s role at Atlas Branding is to shape the strategy and answer the “why” questions for the different brands we create, re-define and grow. He also is the person you are most likely to communicate with as he tracks client projects and manages our accounts. In everything Dean does, he is deliberate, calculated and linear.

Dean has called Asheville home since 1988. He attended Montreat College in Black Mountain and has worked in sales and customer service for over 15 years. When he’s not working, Dean enjoys playing his bass, collecting music, and reading.

FAVORITE WORD – Why

FAVORITE BAND - Radiohead

FAVORITE THINGS

Lisa M. Peteet

HELMSMAN - CREATIVE DIRECTOR

Lisa’s role at Atlas is to drive our visual concepts for the brands we create and manage. She will be the person to spearhead your visual brand solutions and design your needed collateral. A perfectionist at heart, Lisa is always looking for inspiration in all things and refining her craft.

A Navy kid, Lisa was born in Fontana, CA but spent most of her youth moving every two years to coastal cities like San Diego, New Orleans and Virginia Beach. She is a graduate of James Madison University in Harrisonburg, VA and holds a dual degree in graphic design and corporate communications. When she’s not working, Lisa can be found in the kitchen cooking or in the yard trying ever so feverishly to turn her black thumb into a green one.

FAVORITE COLOR – I’m a designer so I wouldn’t pick just one. Based on my wardrobe, my husband would say it was black.

FAVORITE FOOD TO MAKE – Home-made Apple Pie

FAVORITE THINGS

AWARD-WINNING WORK

A tlas’ work is consistently featured in national competitions and award shows. We’ve been honored to receive awards for our innovative strategy and design projects.

  • AMERICAN ADVERTISING FEDERATION
  • 2009 Asheville ADDYS
  • Gold ADDY - Handmade in America Tool Kit
  • Gold ADDY - St. Paul's Church: Who is God? Campaign
  • Silver ADDY - Thompson-Rhodes Builder’s Sales Collateral
29 RAVENSCROFT - IN DOWNTOWN ASHEVILLE, NC

We’re passionate about improving our community through creating innovative design experiences. Whether in our own background or across the country, we work with clients of all shapes and sizes locally, nationally and internationally.