SHIP'S LOG

Charted courses and completed missions from the high seas.

Growing an Organization: Rebooting Young Professionals of Asheville

November 23rd, 2013

YPA-website

Young Professionals of Asheville (YPA) is a program of the Asheville Area Chamber of Commerce. In 2010 the Chamber approached Atlas Branding to work with them in re-branding the organization as it was adopted by the Chamber.

THE CHALLENGE:

1. Craft a brand that reflected their three core values; growing professional development, investing in community service, and fostering connection through social activities.

2. Atlas needed to develop a brand that was relevant to their demographic, while feeling already established to quickly attract and grow its membership base.

YPA-Color-Palette

OUR PROCESS: 

1. Atlas spent some time in discovery researching other young professional programs across the country and working with current YPA members to define objectives and goals.

2. Develop a clear message and brand identity that worked to achieve immediate brand saturation in the Asheville business community.

3. Established a launch plan to get the new brand collateral and message out to the general public.

YPA-Signage

THE SOLUTION: 

“Atlas Branding had the perfect vision for where Young Professionals of Asheville (YPA) needed to position itself as an organization in Asheville. The overall brand has helped YPA become a recognizable program and has helped to grow our membership significantly over the past two years. We are now sought out by many young professionals in Asheville!”
~ KINSAY SAND, YPA PRESIDENT 2011 – 2012