About the Project
Biblio.com is an e-commerce online bookstore that specializes in collectable and antiquarian books. After several years in business, Biblio sought out Atlas to aid in re-branding their business to take on a vintage, old bookstore feel and bring that tactile experience and presence to their e-commerce store. Atlas created an antique styled seal that contained a woodcut illustration of stacked books to help personify the old bookshop image. The tagline, “Uncommonly Good Books Found Here.” harkens back to a family and privately owned business. The seal in their brand helps to signify their triple bottom line of caring about people and literacy, the environment, and the success and sustainability of their business.
Brand Strategy, Competitive Analysis, Tagline, Brand Messaging, Logo Design, Business Papers, Bookmarks, Letter-pressed Coasters, Website Design