About the Project
FairHarvest needed a brand that was able to represent the significance of their Dominican heritage and unique tropical fruit sauces, while differentiating themselves from other jam and jelly brands that are on the supermarket shelves. Atlas created a unique logo by taking a symbol of Dominican culture and making it into a modern, abstract mark. We then carried this approach over into the packaging and website design by creating an abstract color mark to represent the actual fruit flavors instead of just depicting literal illustrations of fruit like most jam and jelly packaging.
Logo Design, Business Papers, Sell Sheets, Sourced Packaging Materials, Packaging Design, Website Design, Photography Art Direction