FAQ

Why should I work with a small studio instead of a large agency?

Clients have become savvy in realizing that even in a large agency, your project typically will be completed by two people — the account manager and designer. It may be comforting to know that a company has multiple employees, however when it comes to executing the project, you will work with two people while you’re paying the wages of the whole staff.

Atlas is unique as those two people — the account manager and designer are the co-founders of the company. So while we don’t feature a large staff on our website, we work hard to provide the same strategic thinking and purposeful design that our clients rely on and need to build their businesses.


What value does your brand bring to your business?

A great brand should be delivering a return on your investment. It builds a bridge with your customers and converts them into avid fans. Over time, this relationship should grow your business and increase revenue. Large companies Coca Cola, Apple and Ikea all credit their branding to being an asset that can be worth in upwards of 50% of their market share. On a more micro economic scale, our current clients like Valet Gourmet, Form & Function Architecture, and Eagle’s Nest Foundation have seen growth in upwards of 10 – 40% in their target market that they credit considerably to their brands.

Crafting a quality brand experience should warrant sustainable growth. If it hasn’t, we recommend you consider re-thinking what you’re currently doing.


Why should I hire a branding agency instead of an advertising or marketing firm?

We see your brand as the big picture. To you, it is your company’s philosophy, values, reputation and image. For your customers, it is their perception of your business as they experience it and whether or not it adds value to their life. Branding should build connections between the two.

If your business were a house, your brand would be the foundation. You need to have a strong foundation in place before you can renovate. In its simplest form, advertising is about developing a concept that promotes your business, while marketing focuses on reaching your goals through sales. These disciplines are merely rooms in your home. Managing your brand is about supporting the whole infrastructure so you can focus on growing your business one room at a time.


Why should I choose a branding agency to design my website?

Sometimes businesses choose to hire one firm to design their brand, another to manage their advertising, and yet another to design their website. The problem with this approach is that everyone will focus only on their individual project with no one looking out for your overall brand consistency. The more firms you work with, the more fragmented your brand will become, resulting in confusing your customer base and potentially lowering sales.

When you hire Atlas Branding, we develop a big picture strategic plan to transform your business/product identity and do so consistently across all media. We craft everything to seamlessly connect for a well-designed brand experience that is consistent in achieving high market saturation. This can result in growing new markets and increasing revenue.


Does Atlas work with start-up businesses?

We specialize in working mostly with existing businesses and products building long-term relationships as we work to increase brand saturation and grow new markets.

However, we do work with start-ups that have completed a business plan, and established a marketing budget. Our minimum branding fees for start-ups begin at $2,500.


FIELD NOTES

For Start-ups

  • Trademark Search
  • Research names, logos and taglines against the US Patent and Trademark Office.

For Packaged Products

For Businesses