Why should I hire a firm that specializes in branding as opposed to advertising or marketing?
A: We see your brand as the big picture. It includes your company’s philosophy, values, business reputation as well as all of your support visuals and services/products. If your business were a house, your brand is the foundation. You’ve got to have a solid foundation in place before you can move on to renovating. In its simplest form, advertising is about developing a concept while marketing focuses on reaching your goals through messaging and sales. Advertising and marketing are merely rooms in your house. Managing your brand is about taking care of the whole foundation so you can focus on growing your business.
If I already have a brand in place, what can Atlas help me with?
A: Once your brand is created, your work isn’t finished. Managing your brand is only part of the journey. You need to be regularly plotting your course and re-plotting. You need to keep a pulse on your target market and what they want from you. We can help you with this.
We can start to help wherever you need us. Whether you need a well-designed brochure or a business website, Atlas can step in and develop your strategy and design collateral that supports your brand across all media. We make sure that wherever you need us, all the work we do is consistent in its branding for the best possible saturation and growth in your marketplace.
Why should I choose a branding firm to design my website?
A: Sometimes businesses choose to hire one firm to design their brand, another to manage their advertising, and yet another to design their website. However, the more firms you work with, the more fragmented your brand will become. Everyone will focus on their individual piece of the puzzle with no one looking out for your big picture and brand consistency.
When you hire Atlas Branding, we have a vision from the very beginning on how to extend your brand to integrate into all of your collateral and website. We craft everything to seamlessly connect for a well-designed brand experience that is consistent in achieving high market saturation. Your website and your brand should be one.
How can my brand become an asset?
A: A solid and innovative brand should be working to make you money. Why? Because it should connect and resonate with your market. This, in turn, works to merit brand loyalty, trust and respect from your clients/customers, and, over time, grows your business and increases your revenue. Large companies like Coca Cola, Apple and Ikea all credit their branding to being an asset that can be worth in upwards of 50% of their market share. On a much smaller and local scale, our current clients like Valet Gourmet, Form & Function Architecture, and Eagle’s Nest Foundation have seen growth in upwards of 10 – 35% in their target market that they credit considerably to their re-brands.
Crafting a quality brand experience should pay off. And if it doesn’t, you should consider re-branding or re-thinking what you’re currently doing.
What factors should I consider when hiring a design firm?
A: Connection – Do you like the owners of the firm? Are they amicable? Do they listen to you and ask questions? Did the meeting go smoothly? Will they be your main point of contact throughout the project?
Quality Work – It’s very important that you like their work as they will be designing and developing work for you. Make sure you review it and ask questions. If you don’t like their work, you won’t like what they develop for you.
Budget – Sometimes, businesses want to prioritize budget before everything else, however as the saying goes “you get what you pay for.” The cheaper the firm usually means the working relationship with the firm will suffer. It’s important to select a firm that works with your budget, but try to make the connection and quality of work part of your selection priorities as well.