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The Year of Responsive Web Design

April 18th, 2013

Atlas-Branding-is-Responsive

Since last December there is has been a lot of buzz in the design and development community about “Responsive Website Design.”  We’d like to take a few minutes to explain what Responsive Web Design is, and how it will benefit your business in the future. 

Computer monitors are no longer the only go-to device to access the internet. On average, over 20+% of website traffic is coming from mobile devices like iPads, mini iPads, iPhones, Androids and much, much more. You’ve probably heard talk about having a mobile website in addition to your main website or mobile apps. But, now there is a third option that has the potential to replace the need for an additional mobile website.

Responsive Website Design is a website design approach that aims to take your main monitor-sized website, automatically size that website down easily and effectively for all other mobile devices. This design optimizes the viewing experience because it cuts down on zooming in, panning and scrolling. The website looks as if it was uniquely designed for whatever device you are viewing it on. So, essentially one website is automatically adapting to all mobile devices… seamlessly.

Why Go Responsive?

1. Customized for a Range of Devices

You will no longer have to worry about if an image loads or if the website functions properly on all devices. It will, and it does. When approaching your website, this should be a standard requirement and request with any firm you work with to design a new website or update one.

2. Don’t Make Me Think

A responsively designed website will not direct you to a mobile site because you will be viewing a size-appropriate full website. When a mobile site has to load, this takes up more time and can slow down considerably causing frustration and impatience in your viewers. You have to think about your mobile device viewers because they are accessing the internet just like everyone else, and their time and effort should be respected. Your mobile traffic will only increase over the next several years as more people move to mobile.

3. Because Google Says So

Google keeps most of their process and procedures for search engine optimization a mystery. So, when they publicize their recommendation of something, one should take heed. Google has specifically said that responsive web design is “Google’s recommended configuration.” When you make Google happy, they provide you with better ranking on organic searches because you are respecting the viewers experience in how your website is design and coded. Better website search rankings equals more traffic to your website.

4. Increased Traffic to Your Website 

Let’s be honest, most mobile websites are very unattractive and simplistic. They sort of go like this: Logo, Button, Button, Button, Contact Info… snore. A spiffier looking website that has high functionality will drive more traffic to your site simply because folks will spend more time exploring it. The more time they spend, the more likely they are to contact you and covert to becoming a loyal customer.