Helping clients with a difference make a difference.

Do your customers understand your business or product?

Would you like to build and sustain customer loyalty? We help clients from a diverse range of industries to develop and cultivate process-driven design solutions that build business.



Through our time-tested and linear process, we learn what works best for your customers and how to connect or reconnect with them in meaningful and relevant ways. We help you develop a strategic course of action to cultivate brand awareness for sustainable growth.



When we partner with our clients, we’re building long-term relationships rooted in honesty, trust and hard work. We love helping clients with a difference make a difference, as we share your story in a purposeful way while building a design experience that works hard for your business.



We craft high quality design experiences to meet your specific goals while engaging your customers. Your identity is unique to your business or product and it will be contextualized to align with your customers’ values. We use design as a tool to captivate your ideal customers and engage their awareness at every touch point.

Lisa Peteet


As creative director and a co-founder of Atlas Branding, Lisa drives the visual concepts for the brands we craft, cultivate and manage. With over 13 years of industry experience, she will be the person to spearhead your creative solutions and help you develop a smart design experience. A perfectionist at heart, Lisa always is looking for inspiration in all things and refining her craft.

As a Navy kid, Lisa spent most of her life moving every two years to coastal cities like San Diego, New Orleans and Virginia Beach. She is a graduate of James Madison University and holds a dual degree in graphic design and corporate communications. When she is not working, Lisa can be found in the kitchen, entertaining friends and playing with her dog Luna.

E-Mail Lisa

Dean Peteet


As account director and a co-founder of Atlas Branding, Dean’s role is to shape the content strategy and answer the “why” questions for the different brands we craft, reposition and build. He also is the person you are most likely to communicate with as he tracks client projects and manages your account. In everything Dean does, he is deliberate, organized and linear.

Dean has called Asheville home since 1988. He attended Montreat College in Black Mountain and has worked in sales and customer service for over 15 years. When he is not working, Dean enjoys playing in his band, collecting music and reading.

E-mail Dean

Sarah Smalley


As a designer on the Atlas crew, Sarah enjoys working with clients to build design experiences that help them achieve their goals. Sarah brings her talent and love of illustration, hand-lettering and packaging design to the creative team.

A Nashville, TN native, Sarah is a graduate of Middle Tennessee State University where she received a BFA in graphic design. Before setting her sights on Atlas, she worked for a design agency in Nashville and an app development firm out of Silicon Valley. In her spare time, Sarah enjoys navigating new music, biking through town and exploring the hiking trails of the Blue Ridge Mountains.

E-mail Sarah
Why should I work with a small studio instead of a large agency?

Clients have become savvy in realizing that even in a large agency, your project typically will be completed by only two people — an account manager and designer. While it may be comforting to know that a company has multiple employees, when it comes to executing the project, you most likely will work with two people while you’re paying a project fee that supports the whole staff.

Atlas is unique as those two people — the account manager and designer are the co-founders of our company. So while we don’t feature a large staff on the website, our small creative team (account manager, two full-time designers, web developer and billing manager) works hard to provide the same strategic thinking and purposeful design that our clients rely on and need to build their businesses.


2012 Best of Brochures Category – Eagle’s Nest View books
2012 Best of Packaging Category – FairHarvest Foods


Featured 2013 Case Study

Best in Category for Corporate Folders – Blue Ridge Orthodontics
Best in Category for Environmental Certification – Outdoor Academy Viewbook

National Certificate of Merit – Handmade in America Toolkit

2009 Asheville ADDYS
Gold ADDY – Handmade in America Tool Kit
Gold ADDY – St. Paul’s Church: Who is God? Campaign
Silver ADDY – Thompson-Rhodes Builder’s Sales Collateral


Why hire a branding agency instead of an advertising or marketing firm?

We see your brand as the big picture. To you, it could be your company’s philosophy, values, reputation and image. For your customers, it is their perception of your business as they experience it and decide if it adds value to their life. Great branding builds connections between the two.

If your business were a house, your brand would be the foundation. You need to have a strong foundation in place before you can renovate. In its simplest form, advertising is about developing a concept that brings attention to your business, while marketing focuses on converting your goals into sales. These disciplines are rooms in your house that get added on later. Managing your brand is about supporting the whole infrastructure so you can focus on building your business one room at a time.


Why should I choose a branding agency to design my website?

Sometimes businesses choose to hire one firm to design their brand, another to manage their advertising, and yet another to design their website. The problem with this approach is that everyone will focus only on their individual project with no one looking out for your overall brand consistency. The more firms you work with, the more fragmented your brand will become, resulting in confusing your customer base and potentially decreasing sales.

When you hire Atlas, we develop a big picture strategic plan to transform your business/product identity and do so consistently across all media. We craft everything to seamlessly connect for a well-designed brand experience that is consistent in achieving high market saturation. This can result in growing new markets and increasing revenue.

What value does your brand bring to your business?

A great brand should be delivering a return on your investment. It builds a bridge with your customers and converts them into avid fans. Over time, this relationship should grow your business and increase revenue. Large companies like Coca Cola, Apple and Ikea all credit their branding to being an asset that can be worth in upwards of 50% of their market share. On a more micro economic scale, our regional clients like Sheppard Insurance GroupForm & Function Architecture, and Eagle’s Nest Foundation have seen growth in upwards of 15 – 40% in their target market that they credit considerably to their brands.

Crafting a quality brand experience should warrant sustainable growth. If your brand is not, we recommend you consider re-thinking it.


What types of clients do you work with?

We intentionally work with all different industries, organizations and products. However, we do niche in working with great people who value their craft as much as we do ours. If your serious about achieving your goals, value quality design, and are excited to journey into this process with us, we would be honored to collaborate with you.

We mostly work with existing businesses and products building long-term relationships as we increase brand saturation, re-brand and grow new markets. For start-ups, if you have completed a business plan and have a marketing budget, a new client investment with us starts at 5,000.


What services does Atlas not offer?

We recommend stellar people for these services,
just ask us:
•  Marketing/Public Relations
•  On-going SEO & Re-marketing
•  Quantitative Research
•  Political Campaigns
•  Personal branding
•  Event planning