FURNITURE HOME DECOR BRANDING by Atlas Design Forme Logo and Product Design

Branding in just 10 days.

The Brand Sprint

A 10-business day design intensive to craft key branding elements that help you launch your brand.

Now accepting applications for August + September 2024.

Who is eligible?

•  Past clients, start-ups and, solopreneurs at 0 – 2 years

•  100% self-funded with annual revenue <$90K

•  Quick decision-makers (under 24 hours)

•  Able to give constructive feedback

What’s included?

•  Brief Brand Survey

•  Mood Styling Brand Discussion

•  A Typemark Logo Design

•  Two Supporting Marks (social + email)

•  Brand Sheet: Usage, Color Palette, Font Family

•  Minor Photography Art Direction

•  One to Two Pieces of Simple Collateral*

Investment: $5,500*

* Custom marks and collateral at the sole discretion of Atlas depending on the client’s need and available design time. The Brand Sprint does not include any revisions. Requests for additional work will be quoted separately. Files will be provided as an editable PDF and PNGs.

Apply for The Sprint

We offer 1 – 2 Brand Sprints per quarter.
Your responses will help us determine if a brand sprint is right for you.

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Mailing Address*
I have read and agree to the Brand Sprint FAQ at the bottom of this page?*

Sprint FAQ

How does a Brand Sprint differ from your main branding process?

It differs both in thoroughness and in the amount of deliverables. A brand sprint does not provide a full brand identity. It’s a condensed and consolidated process to get you a simple visual identity as you start your business. It includes one concept, no revisions. Requests for additional work will be quoted separately.

Are 10-days realistic for a visual identity?

Yes, but it is not for every business or specific brand need. A brand sprint requires that you trust us to provide you with the essentials to start your business. We are very selective about who we partner with for a sprint, as we want you to have the best possible outcome.

Before we get started, you must have:

•  Filled out our Brand Survey
•  Business/Product Name (that does not infringe on a trademark)
•  Supporting text you want to include: est. date, location, tagline
•  List of services/products or benefits you plan to offer
•  Ability to turn around decisions within 24 hours
•  Openness and trust in the process

How do you bill?

A non-refundable deposit of $4,000 is required to secure our time. The remaining $1,500 is due before the materials are released.

After our initial chat about your project, we’ll send you the project sign-off and link to make your deposit. Once that is received, we’ll send you our brief brand survey.

What happens if I don't like the design?

This could be a possible outcome. It is rare but possible. Managing your expectations is a big part of your satisfaction with the outcome. We’ll make sure you understand what you are investing in and also check that you like our client design portfolio. If you like our work for others, you are much more likely to love the work we design for you.

If you are already troubled by this question, then this is most likely not the solution for you, and that’s perfectly okay. Over 95% of our clients go through our strategic branding process. This yields a more linear, research-driven, holistic approach.

Can a brand sprint be subbed for my website?

No, but we offer streamlined custom WordPress themes starting at $5,000 that can be built in about 4-8 weeks from receiving your content and copy.

Who's not a good fit for a brand sprint?

If you’re still shopping around. For this to work, you must be confident in your decision to work with us.

You have a concrete brand idea and are just looking for a designer to produce it.

You struggle with trusting your gut instinct.

More than two decision-makers are weighing in.

You don’t have the time to be available for a 10-day sprint.

Aarthi + Addy Swaminathan
Magpies Mini Hand Pies Co-Founders
We were looking for a brand identity that could bring together Magpies, the bird and hand pies, with a little bit of magic. Atlas Branding understood the message really well and provided us with a brand identity that exceeded our expectations.
David Zoll
Acoustic Corner Owner
It's hard to put in words how I feel after having Atlas Branding completely update our logo [brand identity] and build our new e-commerce website. It looks SO good, and I and the rest of the team at Acoustic Corner are thrilled with the results. Lisa and Dean and their amazing staff were so easy and fun to work with. We can't thank you enough!
Holiday Childress
Holiday Grooms Founder
I was drawn to Atlas Branding simply from their reputation and work. One look at their website, and I knew it was the perfect fit for my new business, Holiday Grooms. I had never had anything professionally branded before and was really looking forward to the whole process... It was a dream come true to work with them and I can’t recommend them highly enough.