Outdoor signs for bohl
BRANDING + IDENTITY

Finding clarity and character in every brand we work with.

WHY THIS MATTERS:

+ Define your unique position in a world of blandness
+ Attract the right team and ideal customers
+ Character is memorable, distinctive, and enduring


 

From start-up to established, we focus on growth.

01—Fieldwork

Our method is tailored to your specific needs as we align your brand with your customers’ values. We ask questions and encourage conversation, sometimes with frothy beverages in hand.

Brand Survey + Audit
Competitive Analysis
One-on-One Interviews
Creative Group Discussion
Persona Profiling
Strategic Creative Planning

02—Find the Heart

What makes you so distinctive also makes you human. A great brand builds connection. It should be honest and enduring to make an impact.

Naming
Brand Strategy + Positioning
Copywriting
Visual Identity
Illustration
Art Direction + Photography

03—Build Connection

Once the foundation is set, let’s give it dimension by crafting collateral and cultivating experiences that put your brand to work.

Print + Sales Collateral
Packaging Design
Merchandise
Interior Design
Menu Design
Signage Design

04—Launch

While we can’t control how customers will interpret your brand, we can create a unique, inviting experience that welcomes them to engage, repeatedly.

Website Design
Ecommerce
Digital Marketing
Retail Experiences
Sales Pitch Deck
Follow Up + Measure

Ben and Lisa Huli Sues BBQ + Grill
We partnered up with Atlas when planning our restaurant launch on the mainland, and we could not be more satisfied. In addition to bringing forth a wealth of experience, knowledge, and expertise, their entire team worked cohesively to capture with strategic precision our personal journey and objectives with our image and product... If you are fortunate enough to secure a coveted relationship with this "high in demand" design firm, you will have chosen a savvy and personable company who works tirelessly for the success of your brand.
Lisa Smith-Vann + Ben Krueger
Huli Sue's BBQ + GRILL
Teneisha Thompson and Angel of Bell's Reines Mini cookies
Our experience with Atlas made for a great, informative, and exciting adventure. My daughter Angel and I are newly jumping into the cookie business. We love having Atlas as a major component of our branding which is to create our family legacy. They are creative, personable, and professional, somewhat amazing. They are the friends that are really on that family level. We at Bell’s Reines will keep them very close to us.
Teneisha Thompson
Bell's Reines Cookies
Jason Schwartze Moonglade Craft Soda
We couldn't be happier with our new look! The design process was collaborative and fun... the team helped us focus on what we really wanted to convey as a craft soda brand. They made my vision and dreams for the brand a reality, for which I am extremely grateful. The rebranding created a cohesive theme and communicates clearly and effectively with consumers and retailers what Moonglade Craft Soda is all about. We now have a real fighting chance on the quest for shelf space in the retail space!
Jason Schwartze
Moonglade Craft Soda
Martha Polla CCO of Posana, Bargello and District 42
We teamed up with Atlas to launch our new restaurant concepts. I can't imagine finding a better creative partner. Aside from having an incredibly talented and efficient team, they are easy to communicate and work with. They have the knowledge and capabilities you’d expect to find in New York firm with the added benefit of being transparent, approachable, and economical. I absolutely treasure our relationship and look forward to our next project together.
Martha Pollay
Mandara Hospitality Group + Posana
Coffee Shop Branding for high Five Coffee Owner Jay Weatherly
Working with Atlas was a crucial part of putting a process to the daunting task of re-branding. They did an amazing job of extracting the essence and character of what I wanted to communicate in the new branding. They were responsive and flexible to my ideas, but gave strong direction for me to follow, which is precisely what I needed.
Jay Weatherly
High Five Coffee
Kim Jeffers of Lovegrass Designs
The quality of branding work Atlas provides my business is exceptional. Lisa and her team have built me a gorgeous brand from the ground up. They go above traditional customer support and continue to provide my business with detailed feedback when I ask questions, excellent concepts regarding future dinnerware designs, and on-target strategic ideas for marketing. Atlas has also created an amazing and professional website for my business that is modern and classic and perfectly me! I plan on having a long and fulfilling relationship with Atlas Branding.
Kim Jeffers
Lovegrass Designs