Branding - Naming Logo Design | Asheville Branding Firms

Branding Experiences

If branding is part of your first impression and a reflection of your values, how do your customers perceive it?

Whether it’s through an interaction with an employee, reviewing your website, or picking up your product on the shelf, it should be a consistent and personable experience. We help you position your brand to connect with your customers in meaningful and profitable ways.

Fieldwork

We get to know the inner workings of your business and its customers. Why do you exist? What do your customers love about you? Before developing a plan of action, we immerse ourselves in your industry, inside and out, and study its trends.

Client/Employee Interviews
Competitive Analysis
Creative Strategic Planning

Brand Strategy

Before we embark on crafting your brand, we want to gain clarity on your big picture and help you define a clear course of action. A well-crafted creative solution should be founded on smart strategy to build lasting relationships with your customers.

Brand Consulting + Content Strategy
Brand Positioning + Messaging
Branding Launch Plans

Brand Identity

From your logo to employee interactions, you are building a brand identity that communicates your values to your customers as they experience your business. We help you shape and share your story in a way that your customers will understand and remember for long-term sustainability.

Naming
Logo Design + Stationery
Brand Standards Guide

Illustration
Print Design
Ad Campaigns

Naming Portfolio

Valet Gourmet
High Five Coffee (consulting)
Reynolds Mountain Dentistry
Sheppard Insurance Group
Range Urgent Care
ERC (consulting)
Form & Function Architecture
Shift Brain Integration (consulting)

Signage & Retail Design

Whether you’re a brick-and-mortar store, restaurant or professional service, we know that a well-executed sign and retail experience communicate your culture and quality. We design signage and retail graphics that bring dimension and life to your brand identity, while presenting your information with clarity and finesse.

Signage + Wayfinding
Restaurant Design + Menu Systems
Tradeshow + POS Displays

Additional Services

Packaging Design Services Web Design Services

Hannah Barry

Director of Marketing at The Southern Highland Craft Guild

‌“For us, the process of rebranding an 87-year-old organization seemed a bit more daunting than encouraging. However, from the beginning, Atlas gave us the assurance and comfort to navigate this path. They asked us the hard questions that we needed in considering our organization's future, which allowed for powerful conversations to reorient. Lisa and Dean, and their team, provided constant communication and support. This journey has allowed us to take challenging steps in our accessibility and relevancy in our community and industry."

Martha Pollay

Chief Creative Officer at Posana + Mandara Hospitality Group

‌“We teamed up with Atlas to launch our Hospitality Group. I can't image finding a better creative partner. Aside from having an incredibly talented and efficient team, they are easy to communicate and work with. They have the knowledge and capabilities you’d expect to find in New York firm with the added benefit of being transparent, approachable and economical. I absolutely treasure our relationship and look forward to our next project together."

Jay Weatherly

Owner of High Five Coffee

‌“Working with Atlas was a crucial part of putting a process to the daunting task of re-branding. They did an amazing job of extracting the essence and character of what I wanted to communicate in the new branding. They were responsive and flexible to my ideas, but gave strong direction for me to follow, which is precisely what I needed."

Lindsay Martin

Former Admissions Director at Eagle's Nest Foundation

‌“A few years ago, Atlas seamlessly and expertly guided Eagle's Nest Foundation through three viewbook re-designs. When it was time to rebrand and redesign our website, there was no question we would return to Dean and Lisa. They believed in the mission of our Foundation, and helped our organization craft an aesthetic vision that was able to unify three very different programs. They are organized, patient, creative, and thorough in everything they do, and an absolute pleasure to work with! Their knowledge of current web design trends affirmed that we were launching a site that will undoubtedly increase our visibility and enrollment."

Dr. Steven Adams

Owner of Reynolds Mountain Dentistry

‌“Atlas Branding provided the avenue to seamlessly blend us into our new name and identity without losing a beat. With one glimpse of our new logo potential clients know where we are and intuitively have insight into the philosophy of dental care we offer. All of our patients have been very positive toward our change. All thanks to Atlas.”

Kara Candler

Girlboss at Tick Tock Concierge

‌“I've worked with Atlas Branding for about four years now. They have been with me since the beginning from logo design to a new custom website design. They really take the time to understand my company and they bring to life my ideas. I would highly recommend them!”

Case Studies

ALL BRANDING WORK