We’re Atlas, a Charlotte branding agency and interior design studio in NC, crafting distinct design and packaging experiences that drive revenue.

 

FIND OUR CLIENTS IN
Find Atlas clients in Whole Foods Market
Food & Beverage Branding Agency Find Atlas clients at Food52
Find Atlas clients at The Fresh Market
Dieline Awards Logo Atlas Branding Winner
The James Beard Foundation logo in red text is shown upside down on a light gray background, reflecting a playful twist on traditional restaurant branding. By Atlas Branding.
Find Atlas clients at Target
Food & Beverage Branding Agency Find Atlas clients in Anthropologie
USA TODAY logo featuring a large red circle to the left of the publication name in bold red capital letters on a light background, embodying strong visual impact similar to restaurant branding. By Atlas Branding.
Food & Beverage Branding Agency Find Atlas clients in Hilton Hotels and Resorts
Fodor’s Travel logo in bold red-orange text on a light background, showcasing a style that inspires modern restaurant branding. By Atlas Branding.
Find Atlas clients in the Omni Hotels
The image shows the TODAY show logo, featuring three red semi-circles forming a sunrise above the word TODAY in bold red capital letters, offering inspiration for restaurant branding with its vibrant and welcoming design. By Atlas Branding.
The word EATER in bold, all-caps, red letters on a light gray background—perfect for striking restaurant branding. By Atlas Branding.
A red circle with the word Sprudge in bold white capital letters centered inside, evoking modern restaurant branding. By Atlas Branding.
Red AC Hotels by Marriott logo featuring restaurant branding, with AC HOTELS in large letters above MARRIOTT, all inside a red outlined square on a white background. By Atlas Branding.
Red CBMA logo with the letter A shaped like a beer glass, above the words Craft Beer Marketing Awards—perfect for those passionate about Craft Beer Wine Spirits Branding. By Atlas Branding.
The image shows the Wine Spectator logo in bold, red serif font on a light gray background, ideal for restaurant branding. By Atlas Branding.
Find Atlas clients in Whole Foods Market
Food & Beverage Branding Agency Find Atlas clients at Food52
Find Atlas clients at The Fresh Market
Dieline Awards Logo Atlas Branding Winner
The James Beard Foundation logo in red text is shown upside down on a light gray background, reflecting a playful twist on traditional restaurant branding. By Atlas Branding.
Find Atlas clients at Target
Food & Beverage Branding Agency Find Atlas clients in Anthropologie
USA TODAY logo featuring a large red circle to the left of the publication name in bold red capital letters on a light background, embodying strong visual impact similar to restaurant branding. By Atlas Branding.
Food & Beverage Branding Agency Find Atlas clients in Hilton Hotels and Resorts
Fodor’s Travel logo in bold red-orange text on a light background, showcasing a style that inspires modern restaurant branding. By Atlas Branding.
Find Atlas clients in the Omni Hotels
The image shows the TODAY show logo, featuring three red semi-circles forming a sunrise above the word TODAY in bold red capital letters, offering inspiration for restaurant branding with its vibrant and welcoming design. By Atlas Branding.
The word EATER in bold, all-caps, red letters on a light gray background—perfect for striking restaurant branding. By Atlas Branding.
A red circle with the word Sprudge in bold white capital letters centered inside, evoking modern restaurant branding. By Atlas Branding.
Red AC Hotels by Marriott logo featuring restaurant branding, with AC HOTELS in large letters above MARRIOTT, all inside a red outlined square on a white background. By Atlas Branding.
Red CBMA logo with the letter A shaped like a beer glass, above the words Craft Beer Marketing Awards—perfect for those passionate about Craft Beer Wine Spirits Branding. By Atlas Branding.
The image shows the Wine Spectator logo in bold, red serif font on a light gray background, ideal for restaurant branding. By Atlas Branding.

We’ve been at this for over 15 years, crafting brands that move product and build community.

We work with chefs, brewers, roasters, shopkeepers, and business owners who care deeply about their craft and their community. The ones who aren’t just opening another spot, they’re creating something that matters.

We build brands alongside people who are serious about growing their business and making a real impact in Charlotte.

If that’s you, reach out.

 

WORK WITH USWORK WITH US

 

EXPERTISE
Name Development
Brand Identity
Packaging Design
Interior Design
Signage Design
Menu Systems
Merchandise
Photography Art Direction
Website Design
World Building
Aarthi + Addy Swaminathan of Magpies
We were looking for a brand identity that could bring together Magpies, the bird and hand pies, with a little bit of magic. Atlas Branding understood the message really well and provided us with a brand identity that exceeded our expectations.
Aarthi Swaminathan
Magpies Mini Hand Pies
Ginger Frank Poppy Handcrafted Popcorn Brand and Packaging Design by Atlas Charlotte Branding Agency
‌We have had such a tremendous response to our packaging. We've literally doubled our business year over year, for the past three years. We get comments on our packaging almost daily. People have fallen in love with our brand as much as they've fallen in love with our popcorn. After working with Atlas for three years, they really know what's important to me, what's necessary for the growth of the business, and how to bring my dreams and ideas for Poppy to fruition. I'm super grateful for all the ways Atlas has helped us grow Poppy from a local popcorn shop to a national brand!
Ginger Frank
Poppy Handcrafted Popcorn
Kyle Samples gives a testimonial for Atlas Branding
We hired Atlas to help with our rebranding. They knocked it out of the park! Lisa and Dean were super helpful and clearly explained each step of the process. We always felt like they had our best interests in mind. We hope to continue working with them in the future!
Kyle Samples
LaZoom Comedy Tours
Teneisha Thompson and Angel of Bell's Reines Mini cookies
Our experience with Atlas made for a great informative and exciting adventure. My daughter Angel (my business partner) and I are newly jumping into the cookie business. We love having Atlas as a major component of our branding which is to create our family legacy. They are creative, personable and professional, somewhat amazing. They are the friends that are really on that family level. We at Bell’s Reines will keep them very close to us.
Teneisha Thompson
Bell's Reines Mini Cookies
A man and woman stand behind a counter displaying two rows of assorted canned beverages, showcasing vibrant craft beer branding. Colorful patterned tiles and potted plants are visible in the background. By Atlas Branding.
Working with Atlas has been a delight from day one. Lisa, Dean, and the team really latched onto the vision we had and beautifully carried it out in the art and design they've helped us create. The collage approach on the can labels hints at the "Edit" identity and balances a retro/modern aesthetic which aligns with our approach to classic old world beer styles while also ensuring we've got a pulse on what the current craft beer trends are.
Angela & Brian Johnson
Edit Beer Co.
Botanical Bones Owner Rachel Meyer
So thankful that I've had the opportunity to work with the team at Atlas Branding. Their work is absolutely incredible and speaks for itself, but they are also some of the best people to work with - kind, responsive talented and fun. I feel so lucky to have their creativity, passion and strategic insight by my side as I build my new business!
Rachel Meyer
Botanical Bones Dog Treats
Cristina Hall - Co-Founder of Ginger's Revenge Brewery
Since we are a niche product in a competitive market, branding and packaging design is very important to us. Atlas guided us through the process of building a strong brand, executed the design work, and helped position us to continue to build our brand recognition. The team at Atlas is professional, creative, and genuinely cares about the success of their clients. We're so happy to have them as our branding partner and to continue to work with them to release future products!
Cristina Hall
Ginger's Revenge Brewery

Ready to make moves? Reach out.

Contact us directly, or fill out this form and we’ll be in touch within a few business days.

Dean Peteet, Managing Partner
atlas@atlasbranding.com
(828) 333-1482

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