We’re Atlas, a beverage branding and packaging design agency obsessed with turning craft into commerce and winning over wallet share and shelf space.

 

FIND OUR CLIENTS IN
Find Atlas clients at Target
Dieline Awards Logo Atlas Branding Winner
A red circle with the word Sprudge in bold white capital letters centered inside, evoking modern restaurant branding. By Atlas Branding.
Red CBMA logo with the letter A shaped like a beer glass, above the words Craft Beer Marketing Awards—perfect for those passionate about Craft Beer Wine Spirits Branding. By Atlas Branding.
Find Atlas clients in Whole Foods Market
The image shows the Wine Spectator logo in bold, red serif font on a light gray background, ideal for restaurant branding. By Atlas Branding.
Find Atlas clients at The Fresh Market
Find Atlas clients in Wegmans
Find Atlas clients at Target
Dieline Awards Logo Atlas Branding Winner
A red circle with the word Sprudge in bold white capital letters centered inside, evoking modern restaurant branding. By Atlas Branding.
Red CBMA logo with the letter A shaped like a beer glass, above the words Craft Beer Marketing Awards—perfect for those passionate about Craft Beer Wine Spirits Branding. By Atlas Branding.
Find Atlas clients in Whole Foods Market
The image shows the Wine Spectator logo in bold, red serif font on a light gray background, ideal for restaurant branding. By Atlas Branding.
Find Atlas clients at The Fresh Market
Find Atlas clients in Wegmans

The difference between being poured or passed over.

Whether you’re launching the first bottle or expanding your line, you didn’t perfect your beverage only to let it sit on the shelf and look pretty.

For over 15 years, we’ve worked with roasters, brewers, vintners, and distillers who know their beverage is exceptional. They just need the packaging to prove it. Your label is a promise. It should tell customers this tastes delicious before they’ve even twisted the cap or pulled the cork.

We design beverage brands that sell. And keep selling.

 

WORK WITH USWORK WITH US
BEVERAGE EXPERTISE
Name Development
Brand Positioning + Identity
Illustration
Packaging Design
Vendor Material Sourcing
Sales Collateral + Merch
Product Photography
Investor Pitch Decks
WordPress + Shopify Web Design
Social Media Templates
Interior Design + Signage
Jason Schwartze Moonglade Craft Soda
We couldn't be happier with our new look! The design process was collaborative and fun... the team helped us focus on what we really wanted to convey as a craft soda brand. They made my vision and dreams for the brand a reality, for which I am extremely grateful. The rebranding created a cohesive theme and communicates clearly and effectively with consumers and retailers what Moonglade Craft Soda is all about. We now have a real fighting chance on the quest for shelf space in the retail space!
Jason Schwartze
Moonglade Craft Soda
A man and woman stand behind a counter displaying two rows of assorted canned beverages, showcasing vibrant craft beer branding. Colorful patterned tiles and potted plants are visible in the background. By Atlas Branding.
Working with Atlas has been a delight from day one. Lisa, Dean, and the team really latched onto the vision we had and beautifully carried it out in the art and design they've helped us create. The collage approach on the can labels hints at the "Edit" identity and balances a retro/modern aesthetic which aligns with our approach to classic old world beer styles while also ensuring we've got a pulse on what the current craft beer trends are.
Angela & Brian Johnson
Edit Beer Co.
Tom Holladay Owner of Fae Nectar
​‌We’re on the shelf and we’re selling great... I can’t tell you all what an amazing job you did with our bottle and helping us with our branding, and just guiding us through this process. The feedback on the bottle has been amazing. Our sales are amazing. The ease with which we’re able to go get on the shelf is amazing. People who have never drank mead, retailers who have never worked with mead… are seeing our bottle and taking chances on us… the bottle turned out phenomenal... I’m seeing the wisdom you were able to impart in this process as well as our consultants and guides.
Tom Holladay
Fae Nectar Honey Wine
Cristina Hall - Co-Founder of Ginger's Revenge Brewery
Since we are a niche product in a competitive market, branding and packaging design is very important to us. Atlas guided us through the process of building a strong brand, executed the design work, and helped position us to continue to build our brand recognition. The team at Atlas is professional, creative, and genuinely cares about the success of their clients. We're so happy to have them as our branding partner and to continue to work with them to release future products!
Cristina Hall
Ginger's Revenge Brewery
Anne Aldridge The S&W Market Director of Operations
The team at Atlas has been exceptional to work with in the branding for The S&W Market. We worked with them for the naming, logo, website and signage development for the Market, and their ideas and execution have been excellent across the board. They have been very professional and we have felt very well taken care of throughout the entire process. We are very thankful for the collaboration and know that their work is a large piece of our overall success.
Anne Aldridge
The S&W Market + Highland Brewing Taproom
Coffee Shop Branding for high Five Coffee Owner Jay Weatherly
Working with Atlas was a crucial part of putting a process to the daunting task of re-branding. They did an amazing job of extracting the essence and character of what I wanted to communicate in the new branding. They were responsive and flexible to my ideas, but gave strong direction for me to follow, which is precisely what I needed.
Jay Weatherly
High Five Coffee
Lindsey Sozio Lavender Coffee Boutique Denver Colorado
As a small, curated collection we feel it’s important for all the products we sell to have a consistently high-end, luxurious feel. When we partnered with Atlas to design the Lavender coffee packaging, we knew we needed to create something new within the luxury and natural space. We also knew we wanted our packaging to reflect our mission of creating moments of calm.
Lindsey Sozio
Lavender Coffee

Pour one out, let’s talk labels.

Reach out directly or fill out this form and we’ll be in touch within a few business days.

Dean Peteet, Managing Partner
atlas@atlasbranding.com
(828) 333-1482

"*" indicates required fields

Drop files here or
Max. file size: 10 MB, Max. files: 3.
    E-news
    Sexy Packaging. Serious Sales.