CPG and food packaging redesigns that work as hard as you do.

 

From snack packaging to pet products, craft soda to retail brands, we redesign packaging that moves the needle. We’ve helped clients double their retail presence and boost revenue within months of a rebrand. We bake storytelling and strategic design into every detail, finding your unfair advantage and dominating the shelf.

Our focus is simple: help you sell more, faster.

 

 


La Pêche

Cookie Packaging

We refined the brand story and focused on the details gluten-free customers look for. Our goal? Stand out in a sea of plain cookie bags, justify a higher price point, and create packaging beautiful enough to display, not hide in the pantry.

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Food packaging redesign examples - La Peche Sable Cookies Before and After

A woman with straight, shoulder-length brown hair, wearing a white blazer and necklace, smiles while standing indoors near a green plant, reviewing a new cookie packaging design. By Atlas Branding.
From the very beginning, the Atlas team took the time to deeply understand my vision—and then combined that with thorough research and unparalleled creativity. The final outcome exceeded my expectations in every way. They seemed to understand the heart and soul of my brand even better than I did, and translated that into visuals and packaging that are not only beautiful but incredibly effective. Since the launch, I’ve received many compliments from customers and retail partners on how elevated and refined the new branding feels.
Phoebe Zhou
La Pêche Founder

IRON SHOE DISTILLERY

Spirits Packaging

We redesigned their label system to elevate the entire spirits line, helping them break into retail distribution, command a higher shelf placement, and expand beyond their distillery into new states.

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Food packaging redesign examples - Iron Shoe Distillery Before and After


MOONGLADE CRAFT SODA

Beverage Branding

After building a local following, Moonglade needed a rebrand focused enough to go national. We sharpened their brand story and packaging to secure distribution with KeHe and expand coast to coast.

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Food packaging redesign examples - Moonglade Soda Before and After

Jason Schwartze Moonglade Craft Soda
We couldn't be happier with our new look! The design process was collaborative and fun... the team helped us focus on what we really wanted to convey as a craft soda brand. They made my vision and dreams for the brand a reality, for which I am extremely grateful. The rebranding created a cohesive theme and communicates clearly and effectively with consumers and retailers what Moonglade Craft Soda is all about. We now have a real fighting chance on the quest for shelf space in the retail space!
Jason Schwartze
Moonglade Craft Soda Founder

SUNCREST FARMS

Ham Packaging

This multi-generation country ham brand has been a Southeast grocery staple for decades, but struggled to connect with younger, foodie customers. We refreshed the brand to make it feel modern and approachable. Their DTC sales increased by more than 60%.

Food packaging redesign examples - Suncrest Farms Before and After


BOTANICAL BONES

Pet Products

From the farmer’s market to hundreds of pet stores nationwide, we helped Botanical Bones scale beyond local sales, secure national accounts, and build a loyal DTC customer base.

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Pet Product Packaging Design - Botanical Bones Before and After

Botanical Bones Owner Rachel Meyer
So thankful that I've had the opportunity to work with the team at Atlas Branding. Their work is absolutely incredible and speaks for itself, but they are also some of the best people to work with - kind, responsive, talented and fun. I feel so lucky to have their creativity, passion, and strategic insight by my side as I build my new business!
Rachel Meyer
Botanical Bones Founder

SOW TRUE SEED

Retail Packaging

A leading supplier of open-pollinated, non-GMO seeds, Sow True Seed felt that their brand was affecting growth and sales. We repositioned them for national growth and clarified their messaging. Sales increased 25%+ after the rebrand.

VIEW CASE STUDY

Food packaging redesign examples - Seed Packet Packaging Design - Sow True Seed Before and After


GINGER’S REVENGE

Soda Packaging

Caption Coming Soon

Two cans of Gingers Revenge Ginger Soda are shown side by side; the left can has a white label, and the right can has a yellow label, offering striking Food Packaging Redesign Examples against an orange background. By Atlas Branding.


MUDPENNY

Coffee Cans

With a roastery expansion and grocery distribution opportunities, MudPenny focused on a new strategy to better align the quality of their coffee with a recyclable, luxurious packaging experience that customer would leave out on their shelves, refill, and reuse.

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Food packaging redesign examples - Coffee Packaging Design - MudPenny Coffee Before and After

Matthew Fuller Founder of MudPenny Coffee
When we hired Atlas to design our new coffee packaging, we had one main goal in mind - to create a package that would become a standard countertop accessory…They masterfully delivered this goal with a can that not only elevates kitchen counters but is also reusable. We live in a world of never-ending waste, and we are glad to be a part of changing that with a beautiful can of coffee.
Matthew Fuller
MudPenny Owner

ASHEVILLE COMPOUNDING PHARMACY

Supplement Packaging

ACP reimagined what pharmacy branding could be overhauling their retail space and product lines. From skincare to supplements, we pushed the limits of their white label design and launched DTC as they transformed the in-store experience.

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Supplement Packaging Design - ACP Omega Oils Before and After


DYNAMITE ROASTING

Coffee Packaging

For their 10th anniversary, Dynamite wanted to update their coffee packaging design to look more refined on the shelf while attracting a more regional customer base as it expanded into Whole Foods, The Fresh Market, and Target.

VIEW CASE STUDY

Coffee Bag Design - Dynamite Roasting Before and After

Let’s start on your rebrand.

Connect directly or fill out this form and we’ll be in touch within a few business days.

Dean Peteet, Managing Partner
atlas@atlasbranding.com
(828) 333-1482

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