CPG and food packaging redesigns that work as hard as you do.
From snack packaging to pet products, craft soda to retail brands, we redesign packaging that moves the needle. We’ve helped clients double their retail presence and boost revenue within months of a rebrand. We bake storytelling and strategic design into every detail, finding your unfair advantage and dominating the shelf.
Our focus is simple: help you sell more, faster.
La Pêche
Cookie Packaging
We refined the brand story and focused on the details gluten-free customers look for. Our goal? Stand out in a sea of plain cookie bags, justify a higher price point, and create packaging beautiful enough to display, not hide in the pantry.


IRON SHOE DISTILLERY
Spirits Packaging
We redesigned their label system to elevate the entire spirits line, helping them break into retail distribution, command a higher shelf placement, and expand beyond their distillery into new states.

MOONGLADE CRAFT SODA
Beverage Branding
After building a local following, Moonglade needed a rebrand focused enough to go national. We sharpened their brand story and packaging to secure distribution with KeHe and expand coast to coast.


SUNCREST FARMS
Ham Packaging
This multi-generation country ham brand has been a Southeast grocery staple for decades, but struggled to connect with younger, foodie customers. We refreshed the brand to make it feel modern and approachable. Their DTC sales increased by more than 60%.

BOTANICAL BONES
Pet Products
From the farmer’s market to hundreds of pet stores nationwide, we helped Botanical Bones scale beyond local sales, secure national accounts, and build a loyal DTC customer base.


SOW TRUE SEED
Retail Packaging
A leading supplier of open-pollinated, non-GMO seeds, Sow True Seed felt that their brand was affecting growth and sales. We repositioned them for national growth and clarified their messaging. Sales increased 25%+ after the rebrand.

GINGER’S REVENGE
Soda Packaging
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MUDPENNY
Coffee Cans
With a roastery expansion and grocery distribution opportunities, MudPenny focused on a new strategy to better align the quality of their coffee with a recyclable, luxurious packaging experience that customer would leave out on their shelves, refill, and reuse.


ASHEVILLE COMPOUNDING PHARMACY
Supplement Packaging
ACP reimagined what pharmacy branding could be overhauling their retail space and product lines. From skincare to supplements, we pushed the limits of their white label design and launched DTC as they transformed the in-store experience.

DYNAMITE ROASTING
Coffee Packaging
For their 10th anniversary, Dynamite wanted to update their coffee packaging design to look more refined on the shelf while attracting a more regional customer base as it expanded into Whole Foods, The Fresh Market, and Target.

Let’s start on your rebrand.
Connect directly or fill out this form and we’ll be in touch within a few business days.
Dean Peteet, Managing Partner
atlas@atlasbranding.com
(828) 333-1482
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