Lately

Recent Work & Ongoing Projects

Happy Friday! We're featuring the S'mores flavor w

Happy Friday! We're featuring the S'mores flavor with an outdoor mountain theme as part of our #summertimeshine #packagingdesign series for Poppy. These iterations of the summer time bags weren't selected by the client, but were our preferred versions.

Today we're featuring the Raspberry Lemonade outdo

Today we're featuring the Raspberry Lemonade outdoor/park theme as part of our #summertimeshine #packagingdesign series for Poppy. These iterations of the summer time bags weren't selected by the client, but were our preferred versions.

In the spirit of #summertimeshine, this week we're

In the spirit of #summertimeshine, this week we're sharing a #packagingdesign series for Poppy that features some summertime, outdoor activity themed #illustrations centered on community. Coconut Pineapple featured the beach. These iterations of the summer time bags weren't selected by the client, but were our preferred versions.

We’re feeling really grateful for our new studio

We’re feeling really grateful for our new studio space and all the awesome folks that have helped us put it together. Big thank yous to: @form.function.architecture @beverly_grant_inc Mia Strauss, Speed Graphics, @parpandesign @thetaycreative @ashleyestone

#atlasbranding #ashevillebusiness #asheville #828isgreat #brandingdesign #brandingstudio #brandingagency #designagency #teamworkmakesthedreamwork #avldesign #ashevilledesigner

Fun office mural work by the talented @parpandesig

Fun office mural work by the talented @parpandesign.

More progress shots of our new studio. We worked o

More progress shots of our new studio. We worked on construction with @beverly_grant_inc over a seven week period. It’s fun how for weekend it feels like a shell then all of the sudden it’s a new studio home.

We’re excited to share with y’all that we’ve

We’re excited to share with y’all that we’ve officially moved into a new suite at 47 Rankin Avenue, Suite 101. Basically, we just moved East a block from our old office on Haywood St. 🙌🎉 •
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We had it in the works for a few months pre-COVID and pulled the trigger on the move three days before the pandemic which felt a little nuts at the time, but is working out well. I’ve had my eye on this building for a little over six years and watched as they slowly updated it and built it out. The Tyler Building is one of many beautiful architectural relics in downtown. When it first opened in 1928, its initial tenant was S.W. White Service Inc. an automobile service and storage station on the first floor, the second floor was a garage where he leased space. •
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Special thanks to @form.function.architecture and @beverly_grant_inc for your expertise and hard work! •
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We’ll share a few more images later this week.

#blackouttuesday

#blackouttuesday

In showing our support and solidarity with the Bla

In showing our support and solidarity with the Black community on social media during this difficult time, we want to bring to your attention a great local organization called @hood_huggers owned and led by DeWayne Barton. They seek to create greater communication, connection, and prosperity with the local African American community of Asheville through the arts, business, food and beverage, environment, and social enterprises. ⁣
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If you're feeling paralyzed in how you can help, you can start by booking a tour with Hood Huggers and supporting the Asheville #greenbook that they have curated of local black-owned and black-led Asheville businesses and organizations. We've linked to Hood Hugger's Green Book in our bio. 👆🖤⁣
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The Hood Huggers International Green Book whose namesake was inspired by the original Negro Motorist Green Book.⁣
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Show your support for our local black community.⁣

One of the services we provide for our clients is

One of the services we provide for our clients is #brandpositioning. We work with folks to help clarify their message and make it distinctive in a sea of advertisements and product marketing. For @motembofoods they kept talking about how they want to make food that leaves people feeling full, happy and healthy. Early on in our work with them, we started referring to this goal as #feelgoodfood. Overtime, this transitioned into the tagline: Purveyors of Feel Good Food™.

Today we're sharing #packagingdesign created for o

Today we're sharing #packagingdesign created for our client Motembo Foods out of Okemos, Michigan. We wanted to tell the story of their fresh, gluten-free and paleo friendly products by showcasing some fun, original illustrations of the ingredients in the soup. ⁣
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We know that women are primarily the ones who do the shopping and buy new, premium products so we made this particular design a little bit more feminine with the styling and ornate wreath of the ingredients. This concept was one of two that we presented and is actually the unused concept but we loved it too much not to share it. We'll share the winning designs with you of the selected concepts in the coming weeks.

Over the past year we've been working closely with

Study complete!

Study complete!

@frugalframer A study in secondary marks. 🤓📖

@frugalframer A study in secondary marks. 🤓📖

Secondary marks for dayzzz. @frugalframer • •

Secondary marks for dayzzz. @frugalframer •
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#atlasbranding #brandidentity #brandingagency #828isgreat #ashevillebusiness #avldesign #ashevilledesigner #customframing #customframeshop #yourartourpassionfrugalframer #ashevilleartist #ashevilleart

Who doesn't love a branded sticker to stick on any

Who doesn't love a branded sticker to stick on anything and everything?!? These @frugalframer stickers go on the back of all of their #customframing projects as a commitment to quality crafted by human hands.

The fun @frugalframer letter pattern was applied t

The fun @frugalframer letter pattern was applied to their #postcards that they use to send customers personal notes and instructions for care.
#atlasbranding #yourartourpassionfrugalframer #828isgreat #avldesign #ashevilledesigner #customframing #customframes #customframe #printdesign #brandidentitydesign #postcarddesign #snailmail

Sharing some fun #brandcollateral designs today fo

Sharing some fun #brandcollateral designs today for our friends at @frugalframer. Kraft paper wrap for #retailpackaging.

#atlasbranding #yourartourpassionfrugalframer #avldesign #avldesigns #ashevilleart #ashevilledesign #828isgreat #brandidentity #retaildesign #retailbranding #customframing #customframe #customframer

"The details are not the details, they make the de

"The details are not the details, they make the design." - Charles Eames ⁣
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Sometimes we definitely stress over the details. When we originally designed this icon for @bargelloavl the client observed that the hand positioning of Aphrodite felt like she was not comfortable in her own skin. This became an ongoing and interesting conversation with @mandarahg about how to professionally display nudity while respecting the female form so staff was comfortable wearing this icon on a shirt, and parents wouldn't be upset for young children saw it on servers. ⁣
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You can see this was an exercise on how to best present her form. Ultimately, we returned to the original illustration, but shifted the placement of her hand over her heart which made a big difference.

Grateful to be back in the office this week. We're

Grateful to be back in the office this week. We're fortunate to be able to socially distance in our space. Enjoying natural light, a supportive chair and trying to get back into a routine.

This week we're celebrating the two year #workiver

This week we're celebrating the two year #workiversary for miss @thetaycreative!!! 🎉🎈🙌Two years ago Taylor left her beloved home of Texas and trekked 1,300 miles to live in #Asheville a place she had never visited, but had heard it was cool and that she would like it. Super brave and we're grateful to have her talent, #dadjokes humor and friendship on our team. ⁣
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She's touched a lot of fun projects the last two years and we're looking forward to seeing her grow into a #seniordesigner this year. Thanks Tay! ♥

#logodesign for @avlcompoundingrx in its entirety.

Sharing some fun inspiration and the color palette

Sharing a bit of our #logodesign process for @avlc

Sharing an older project process today for @bitlmo

Sharing an older project process today for @bitlmorefarmscommunities that we designed a few years ago with @bbarns. We wanted to bring some of the outside in, at baggage claim in the @flyavl airport.
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We believe most traditional advertising opportunities are no longer all that effective, unless you do something really different with them. First, when we were coming up with ideas for this sales display, we wanted to think about pretending it was a little shop window display, as well as a giant terrarium. Most of the sticks, tree trunk and rocks all actually came right out of The Ramble.

When we shared this idea with the client, we mocked it up in Photoshop (you can see our quick photoshop mockups in the carousel). Then we did an instruction detailed mock up in Illustrator to show the sign fabricator where all the graphics would go and sizes. •
The wooden sign in the back is lit by LED. And blends in so it too feels somewhat natural and part of the overall design/decor.

IT'S ALIVE: New custom #wordpress #websitedesign w

IT'S ALIVE: New custom #wordpress #websitedesign we crafted for @biltmorefarmscommunities for The Ramble Biltmore Forest community. The site features motion to fine lines, lazy loading down the page, custom #illustrations and our proprietary content system that lets the client easily update and move around any section of a particular page on any page of the site. ⁣
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The site is super functional for the client, from navigation, to picking what content systems they want on each page and easily dragging and dropping them. The client also can control what background option/color they want per section, adding photo galleries and more. ⁣
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With the new site, we really wanted to feature easy and quick ways website visitors could get in contact with The Ramble sales crew and set up a tour/visit to the community. We wanted the new site to feature larger photography and an interactive map that is mobile friendly so people can easily and quickly see what lots and homes are available for sale. ⁣
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If you're interested in a new website, send us a DM and we're happy to discuss how we can help.

One of the things we really like to do for clients

Get on the bus! Every @lazoom ride starts with bei

IT'S ALIVE: We're so excited to share this new #we

Any guesses as to who these graphics were designed

Any guesses as to who these graphics were designed for?
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Hints: 💜😂🍺
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#atlasbranding #asheville #828isgreat #tourism #citybustour #avl #avldesign #ashevilledesigner #ashevillebeer #visitasheville #ashevillestrong #designagency

Final secondary #logomark we're sharing this week

Final secondary #logomark we're sharing this week for @citychurchavl in celebration of Easter this weekend.

Today we’re sharing the #logodesign created for

Today we’re sharing the #logodesign created for @citychurchavl. The mark features #midcenturydesign and multiple symbols of faith and church tradition.

#atlasbranding #avldesign #ashevilledesign #churchdesign #churchbranding #customlogodesign #customlogos #easterdesign

With Easter coming this weekend, we thought it was

Third installment of the #patterndesign for a clie

Third installment of the #patterndesign for a client's rebrand that was featured on #signagedesign and in their #wayfinding design.

The second part of the #patterndesign we crafted f

One of three parts of a pattern design we crafted