Lately

Recent Work & Ongoing Projects

Today’s #logodesign for Rabbit Rabbit showcases

For #logodesign concept number two for Rabbit Rabb

Earlier this year, we had the pleasure of collabor

Logos need sidekicks. 👯‍♀️ We absolutely

Logos need sidekicks. 👯‍♀️ We absolutely loved building out this suite of secondary marks for @swasheville to help them visually communicate their story. We found an old S&W locker key in archive images that was begging for a little illustration icon. These lil guys are also great to use as merch.
•
•
•
#atlasbranding #ashevilledesigner #avldesigns #avldesign #retrosupply #distressedunrest #ashevillerestaurants #foodhall #ncfood #ashevillefood #828isgreat #iconography #vintagedesign

IT'S ALIVE! New #websitedesign for @swasheville th

IT'S ALIVE! New #websitedesign for @swasheville that features historical images, @highlandbrewing @bunintendedavl and @thetimes_cocktailbar and the beautiful event space in the lower level of the building. Y'all that space is amazing and we can't wait to hang out and eat here.

This week we’d like to share our branding collab

Final #illustration for the @rangeurgentcare Sasqu

Final #illustration for the @rangeurgentcare Sasquatch mascot and other goodies. Happy Friday! 🙌
•
•
#atlasbranding #ashevilledesigner #avldesigns #avldesign #828isgreat #ashevillebusiness #urgentcare #urgentcarelife #procreate #procreateillustration #handlettered

Capturing our #illustration process for the @range

We recently worked with @rangeurgentcare to make s

We recently worked with @rangeurgentcare to make some updates to the #website we designed a few years ago to accommodate the multiple options patients now have to see them. We made it easier to select which location you'd like to see, go virtual, or have them come to you with their new House Calls service. ⁠
⁠
We love helping them and other clients get creative with updating their website. We try to tell folks that your site is organic and will need some annual maintenance and love to make sure it's still aligning with your service offerings and what you're customers/clients/patients need from you.

We love to put special touches on first impression

Designing #rackcards isn't just for simple teaser

Designing #rackcards isn't just for simple teaser brochures. They also can be used as a tool for educating your clients. We wanted to design a print piece that @holidaygrooms could leave with his clients to share tips for #straightrazorshave and also document some of the skincare products he used on them during the experience so they could purchase them in the future. ✂💈⁣
⁣
When crafted designs for #luxurybrands we really like to focus on unique opportunities and touch points to add value and make the #brandexperience memorable. ⁣
⁣
We also were excited to print these materials with the talented @clovestpress. They do such lovely work. 😍

It's taken us a year, but we finally were able to

Happy Friday! We're featuring the S'mores flavor w

Happy Friday! We're featuring the S'mores flavor with an outdoor mountain theme as part of our #summertimeshine #packagingdesign series for Poppy. These iterations of the summer time bags weren't selected by the client, but were our preferred versions.

Today we're featuring the Raspberry Lemonade outdo

Today we're featuring the Raspberry Lemonade outdoor/park theme as part of our #summertimeshine #packagingdesign series for Poppy. These iterations of the summer time bags weren't selected by the client, but were our preferred versions.

In the spirit of #summertimeshine, this week we're

In the spirit of #summertimeshine, this week we're sharing a #packagingdesign series for Poppy that features some summertime, outdoor activity themed #illustrations centered on community. Coconut Pineapple featured the beach. These iterations of the summer time bags weren't selected by the client, but were our preferred versions.

We’re feeling really grateful for our new studio

We’re feeling really grateful for our new studio space and all the awesome folks that have helped us put it together. Big thank yous to: @form.function.architecture @beverly_grant_inc Mia Strauss, Speed Graphics, @parpandesign @thetaycreative @ashleyestone

#atlasbranding #ashevillebusiness #asheville #828isgreat #brandingdesign #brandingstudio #brandingagency #designagency #teamworkmakesthedreamwork #avldesign #ashevilledesigner

Fun office mural work by the talented @parpandesig

Fun office mural work by the talented @parpandesign.

More progress shots of our new studio. We worked o

More progress shots of our new studio. We worked on construction with @beverly_grant_inc over a seven week period. It’s fun how for weekend it feels like a shell then all of the sudden it’s a new studio home.

We’re excited to share with y’all that we’ve

We’re excited to share with y’all that we’ve officially moved into a new suite at 47 Rankin Avenue, Suite 101. Basically, we just moved East a block from our old office on Haywood St. 🙌🎉 •
•
We had it in the works for a few months pre-COVID and pulled the trigger on the move three days before the pandemic which felt a little nuts at the time, but is working out well. I’ve had my eye on this building for a little over six years and watched as they slowly updated it and built it out. The Tyler Building is one of many beautiful architectural relics in downtown. When it first opened in 1928, its initial tenant was S.W. White Service Inc. an automobile service and storage station on the first floor, the second floor was a garage where he leased space. •
•
Special thanks to @form.function.architecture and @beverly_grant_inc for your expertise and hard work! •
•
We’ll share a few more images later this week.

#blackouttuesday

#blackouttuesday

In showing our support and solidarity with the Bla

In showing our support and solidarity with the Black community on social media during this difficult time, we want to bring to your attention a great local organization called @hood_huggers owned and led by DeWayne Barton. They seek to create greater communication, connection, and prosperity with the local African American community of Asheville through the arts, business, food and beverage, environment, and social enterprises. ⁣
⁣
If you're feeling paralyzed in how you can help, you can start by booking a tour with Hood Huggers and supporting the Asheville #greenbook that they have curated of local black-owned and black-led Asheville businesses and organizations. We've linked to Hood Hugger's Green Book in our bio. 👆🖤⁣
⁣
The Hood Huggers International Green Book whose namesake was inspired by the original Negro Motorist Green Book.⁣
⁣
Show your support for our local black community.⁣

One of the services we provide for our clients is

One of the services we provide for our clients is #brandpositioning. We work with folks to help clarify their message and make it distinctive in a sea of advertisements and product marketing. For @motembofoods they kept talking about how they want to make food that leaves people feeling full, happy and healthy. Early on in our work with them, we started referring to this goal as #feelgoodfood. Overtime, this transitioned into the tagline: Purveyors of Feel Good Food™.

Today we're sharing #packagingdesign created for o

Today we're sharing #packagingdesign created for our client Motembo Foods out of Okemos, Michigan. We wanted to tell the story of their fresh, gluten-free and paleo friendly products by showcasing some fun, original illustrations of the ingredients in the soup. ⁣
⁣
We know that women are primarily the ones who do the shopping and buy new, premium products so we made this particular design a little bit more feminine with the styling and ornate wreath of the ingredients. This concept was one of two that we presented and is actually the unused concept but we loved it too much not to share it. We'll share the winning designs with you of the selected concepts in the coming weeks.

Over the past year we've been working closely with

Study complete!

Study complete!

@frugalframer A study in secondary marks. 🤓📖

@frugalframer A study in secondary marks. 🤓📖

Secondary marks for dayzzz. @frugalframer • •

Secondary marks for dayzzz. @frugalframer •
•
•
#atlasbranding #brandidentity #brandingagency #828isgreat #ashevillebusiness #avldesign #ashevilledesigner #customframing #customframeshop #yourartourpassionfrugalframer #ashevilleartist #ashevilleart

Who doesn't love a branded sticker to stick on any

Who doesn't love a branded sticker to stick on anything and everything?!? These @frugalframer stickers go on the back of all of their #customframing projects as a commitment to quality crafted by human hands.

The fun @frugalframer letter pattern was applied t

The fun @frugalframer letter pattern was applied to their #postcards that they use to send customers personal notes and instructions for care.
#atlasbranding #yourartourpassionfrugalframer #828isgreat #avldesign #ashevilledesigner #customframing #customframes #customframe #printdesign #brandidentitydesign #postcarddesign #snailmail

Sharing some fun #brandcollateral designs today fo

Sharing some fun #brandcollateral designs today for our friends at @frugalframer. Kraft paper wrap for #retailpackaging.

#atlasbranding #yourartourpassionfrugalframer #avldesign #avldesigns #ashevilleart #ashevilledesign #828isgreat #brandidentity #retaildesign #retailbranding #customframing #customframe #customframer

"The details are not the details, they make the de

"The details are not the details, they make the design." - Charles Eames ⁣
⁣
Sometimes we definitely stress over the details. When we originally designed this icon for @bargelloavl the client observed that the hand positioning of Aphrodite felt like she was not comfortable in her own skin. This became an ongoing and interesting conversation with @mandarahg about how to professionally display nudity while respecting the female form so staff was comfortable wearing this icon on a shirt, and parents wouldn't be upset for young children saw it on servers. ⁣
⁣
You can see this was an exercise on how to best present her form. Ultimately, we returned to the original illustration, but shifted the placement of her hand over her heart which made a big difference.

Grateful to be back in the office this week. We're

Grateful to be back in the office this week. We're fortunate to be able to socially distance in our space. Enjoying natural light, a supportive chair and trying to get back into a routine.

This week we're celebrating the two year #workiver

This week we're celebrating the two year #workiversary for miss @thetaycreative!!! 🎉🎈🙌Two years ago Taylor left her beloved home of Texas and trekked 1,300 miles to live in #Asheville a place she had never visited, but had heard it was cool and that she would like it. Super brave and we're grateful to have her talent, #dadjokes humor and friendship on our team. ⁣
⁣
She's touched a lot of fun projects the last two years and we're looking forward to seeing her grow into a #seniordesigner this year. Thanks Tay! ♥

#logodesign for @avlcompoundingrx in its entirety.

Sharing some fun inspiration and the color palette

Sharing a bit of our #logodesign process for @avlc