Lately

Recent Work & Ongoing Projects

#blackouttuesday

#blackouttuesday

In showing our support and solidarity with the Bla

In showing our support and solidarity with the Black community on social media during this difficult time, we want to bring to your attention a great local organization called @hood_huggers owned and led by DeWayne Barton. They seek to create greater communication, connection, and prosperity with the local African American community of Asheville through the arts, business, food and beverage, environment, and social enterprises. ⁣
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If you're feeling paralyzed in how you can help, you can start by booking a tour with Hood Huggers and supporting the Asheville #greenbook that they have curated of local black-owned and black-led Asheville businesses and organizations. We've linked to Hood Hugger's Green Book in our bio. 👆🖤⁣
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The Hood Huggers International Green Book whose namesake was inspired by the original Negro Motorist Green Book.⁣
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Show your support for our local black community.⁣
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#blackbusinesses #blacklivesmatter #blackbusinessesmatter #loveoneanother #ahmaudarbery #georgefloyd #sayhisname #breonnataylor

One of the services we provide for our clients is

One of the services we provide for our clients is #brandpositioning. We work with folks to help clarify their message and make it distinctive in a sea of advertisements and product marketing. For @motembofoods they kept talking about how they want to make food that leaves people feeling full, happy and healthy. Early on in our work with them, we started referring to this goal as #feelgoodfood. Overtime, this transitioned into the tagline: Purveyors of Feel Good Food™.

Today we're sharing #packagingdesign created for o

Today we're sharing #packagingdesign created for our client Motembo Foods out of Okemos, Michigan. We wanted to tell the story of their fresh, gluten-free and paleo friendly products by showcasing some fun, original illustrations of the ingredients in the soup. ⁣
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We know that women are primarily the ones who do the shopping and buy new, premium products so we made this particular design a little bit more feminine with the styling and ornate wreath of the ingredients. This concept was one of two that we presented and is actually the unused concept but we loved it too much not to share it. We'll share the winning designs with you of the selected concepts in the coming weeks.

Over the past year we've been working closely with

Study complete!

Study complete!

@frugalframer A study in secondary marks. 🤓📖

@frugalframer A study in secondary marks. 🤓📖

Secondary marks for dayzzz. @frugalframer • •

Secondary marks for dayzzz. @frugalframer •
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#atlasbranding #brandidentity #brandingagency #828isgreat #ashevillebusiness #avldesign #ashevilledesigner #customframing #customframeshop #yourartourpassionfrugalframer #ashevilleartist #ashevilleart

Who doesn't love a branded sticker to stick on any

Who doesn't love a branded sticker to stick on anything and everything?!? These @frugalframer stickers go on the back of all of their #customframing projects as a commitment to quality crafted by human hands.

The fun @frugalframer letter pattern was applied t

The fun @frugalframer letter pattern was applied to their #postcards that they use to send customers personal notes and instructions for care.
#atlasbranding #yourartourpassionfrugalframer #828isgreat #avldesign #ashevilledesigner #customframing #customframes #customframe #printdesign #brandidentitydesign #postcarddesign #snailmail

Sharing some fun #brandcollateral designs today fo

Sharing some fun #brandcollateral designs today for our friends at @frugalframer. Kraft paper wrap for #retailpackaging.

#atlasbranding #yourartourpassionfrugalframer #avldesign #avldesigns #ashevilleart #ashevilledesign #828isgreat #brandidentity #retaildesign #retailbranding #customframing #customframe #customframer

"The details are not the details, they make the de

"The details are not the details, they make the design." - Charles Eames ⁣
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Sometimes we definitely stress over the details. When we originally designed this icon for @bargelloavl the client observed that the hand positioning of Aphrodite felt like she was not comfortable in her own skin. This became an ongoing and interesting conversation with @mandarahg about how to professionally display nudity while respecting the female form so staff was comfortable wearing this icon on a shirt, and parents wouldn't be upset for young children saw it on servers. ⁣
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You can see this was an exercise on how to best present her form. Ultimately, we returned to the original illustration, but shifted the placement of her hand over her heart which made a big difference.

Grateful to be back in the office this week. We're

Grateful to be back in the office this week. We're fortunate to be able to socially distance in our space. Enjoying natural light, a supportive chair and trying to get back into a routine.

This week we're celebrating the two year #workiver

This week we're celebrating the two year #workiversary for miss @thetaycreative!!! 🎉🎈🙌Two years ago Taylor left her beloved home of Texas and trekked 1,300 miles to live in #Asheville a place she had never visited, but had heard it was cool and that she would like it. Super brave and we're grateful to have her talent, #dadjokes humor and friendship on our team. ⁣
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She's touched a lot of fun projects the last two years and we're looking forward to seeing her grow into a #seniordesigner this year. Thanks Tay! ♥

#logodesign for @avlcompoundingrx in its entirety.

Sharing some fun inspiration and the color palette

Sharing a bit of our #logodesign process for @avlc

Sharing an older project process today for @bitlmo

Sharing an older project process today for @bitlmorefarmscommunities that we designed a few years ago with @bbarns. We wanted to bring some of the outside in, at baggage claim in the @flyavl airport.
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We believe most traditional advertising opportunities are no longer all that effective, unless you do something really different with them. First, when we were coming up with ideas for this sales display, we wanted to think about pretending it was a little shop window display, as well as a giant terrarium. Most of the sticks, tree trunk and rocks all actually came right out of The Ramble.

When we shared this idea with the client, we mocked it up in Photoshop (you can see our quick photoshop mockups in the carousel). Then we did an instruction detailed mock up in Illustrator to show the sign fabricator where all the graphics would go and sizes. •
The wooden sign in the back is lit by LED. And blends in so it too feels somewhat natural and part of the overall design/decor.

IT'S ALIVE: New custom #wordpress #websitedesign w

IT'S ALIVE: New custom #wordpress #websitedesign we crafted for @biltmorefarmscommunities for The Ramble Biltmore Forest community. The site features motion to fine lines, lazy loading down the page, custom #illustrations and our proprietary content system that lets the client easily update and move around any section of a particular page on any page of the site. ⁣
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The site is super functional for the client, from navigation, to picking what content systems they want on each page and easily dragging and dropping them. The client also can control what background option/color they want per section, adding photo galleries and more. ⁣
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With the new site, we really wanted to feature easy and quick ways website visitors could get in contact with The Ramble sales crew and set up a tour/visit to the community. We wanted the new site to feature larger photography and an interactive map that is mobile friendly so people can easily and quickly see what lots and homes are available for sale. ⁣
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If you're interested in a new website, send us a DM and we're happy to discuss how we can help.

One of the things we really like to do for clients

Get on the bus! Every @lazoom ride starts with bei

IT'S ALIVE: We're so excited to share this new #we

Any guesses as to who these graphics were designed

Any guesses as to who these graphics were designed for?
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Hints: 💜😂🍺
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#atlasbranding #asheville #828isgreat #tourism #citybustour #avl #avldesign #ashevilledesigner #ashevillebeer #visitasheville #ashevillestrong #designagency

Final secondary #logomark we're sharing this week

Final secondary #logomark we're sharing this week for @citychurchavl in celebration of Easter this weekend.

Today we’re sharing the #logodesign created for

Today we’re sharing the #logodesign created for @citychurchavl. The mark features #midcenturydesign and multiple symbols of faith and church tradition.

#atlasbranding #avldesign #ashevilledesign #churchdesign #churchbranding #customlogodesign #customlogos #easterdesign

With Easter coming this weekend, we thought it was

Third installment of the #patterndesign for a clie

Third installment of the #patterndesign for a client's rebrand that was featured on #signagedesign and in their #wayfinding design.

The second part of the #patterndesign we crafted f

One of three parts of a pattern design we crafted

#springtimevibes during this time of #quarantinel

Spring Confetti for Springtime #packagingdesign de

Spring Confetti for Springtime #packagingdesign design we did this past winter for Poppy Handcrafted Popcorn. The design features fun springtime illustrations inspired by the garden along with a white hologram foil of the flavor name and Limited Edition. ⁣
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⁣#ncfood #gourmetfoods #packaginglove #productpackaging #foodpackaging #foodbranding

It’s a beautiful day outside and it’s got us t

It’s a beautiful day outside and it’s got us thinking about #easterdecor and #illustrations for Springtime and Easter. 🌷🐥🥚⁣
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⁣#illustrationsofinstagram #illustrationlove #digitalillustration #springdesign #easterdesign

Bringing home the work week with these secondary s

#brandvideo is a great way to share your experienc

#brandvideo is a great way to share your experience and culture online to help folks who either can’t visit you in person, or are trying to decided whether or not to use your services, make that final decision. ⁣
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⁣With @rangeurgentcare we/they knew early on they wanted to find some humor to break up what would be a standard protocol visit to the office. At the time they launched this, they were one of the first in town to introduce online appointments and pre-scheduling. That was the main focus of the opening shots of the video and then you see a linear narrative of a little guy and Sasquatch receiving treatment and care from their practice. ⁣
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⁣We also got to work with the talented @jackflamesorokin and his crew to craft this video. It’s super easy working with Jack. We have an initial scouting/story boarding meeting. He talks out some logistics with clients and then we spend a day shooting. Pretty straigthforward on our side, but he adds so much value to the shots, story and editing. ⁣
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⁣#brandedcontent #ashevillebusiness #urgentcare #urgentcarelife #asheville #ashevillestrong

What does your website, business card, signage and

We’ve been featuring @rangeurgentcare this past