040 – Lisa and Dean Peteet of Atlas Branding on Building a Sustainable Brand and Working with Your Spouse

What do you do when the job you want just isn’t out there? The couple behind one of Asheville’s top branding and design agencies gives advice for creating your own work and growing a sustainable business.

In this episode, we uncover the story of the founders and creative minds behind Atlas Branding. Since its founding, Atlas Branding has worked with many different Asheville-based businesses and events, including Chow Chow Asheville, Poppy Handcrafted Popcorn, Ginger’s Revenge, High Five Coffee, Form & Function Architecture, and many more. And now, over 10 years into their business, they are considered one of Asheville’s top design and branding agencies. Here’s What You’ll Learn — The story of how Lisa and Dean founded and grew Atlas Branding into one of Asheville’s top branding and design agencies — How Lisa and Dean think about branding, design, and naming — The two things that helped them work together as a married couple — Lisa’s opinion on what it takes to be a relevant, successful designer in today’s world — Dean’s thoughts on how not following your passion can be equally as fulfilling — Their favorite places and things to do in Asheville — We hope you enjoy this episode with Lisa and Dean Peteet of Atlas Branding! For complete show notes, including some supplementary information from this episode visit: https://www.MakingItInAsheville.com/040