Packaging Design


Customers can be fickle when deciding on a product to buy. 35% of them make that decision within 7 seconds based on the packaging design alone.


We help you hone in on your customers’ characteristics and values in order to build a meaningful design experience that eliminates the guesswork in packaging design. We believe that your brand narrative should be baked into your product so the outside matches the quality of what’s inside.

Brand Strategy

We get to know the inner workings of your business and its customers. Why should your product matter? Will customers like it? Before developing a plan of action, we immerse ourselves in the various trends of your industry, inside and out.

  • Customer Personas
  • Creative Planning + Positioning
  • Branding + Messaging

Packaging Design

We help you craft impactful packaging design so you can focus on product development and running your business.

We’ll profile your customers and position your products properly on the shelf. We know your most valued customers are repeat buyers who care about your business.

  • Label + Packaging Design for food and beverage, restaurants, beer and spirits, lifestyle products, pet products and beauty brands
  • Custom Illustration
  • Structural Design + Dielines
  • Sourcing Packaging Materials

Retail Design & Signage

Your packaging design is ready to go and now it’s time to take your products to market. We can help with developing the sales materials you need to prepare for tradeshows, buyers, or opening your brick-and-mortar location.

  • Product Sales Kit
  • Tradeshows + POS Displays
  • Restaurant Signage + Menu Systems
Ginger Frank
Owner of Poppy Handcrafted Popcorn
​‌“We have had such a tremendous response to our packaging. We've literally doubled our business year over year, for the past two years. We get comments on our packaging almost daily. People have fallen in love with our brand as much as they've fallen in love with our popcorn. After working with Atlas for two years, they really know what's important to me, what's necessary for the growth of the business, and how to bring my dreams and ideas for Poppy to fruition. I'm super grateful for all the ways Atlas has helped us grow Poppy from a local popcorn shop to a national brand!"
Cristina Hall
Founder of Ginger's Revenge
​‌“Since we are a niche product in a competitive market, branding and packaging design is very important to us. Atlas guided us through the process of building a strong brand, executed the design work, and helped position us to continue to build our brand recognition. The team at Atlas is professional, creative, and genuinely cares about the success of their clients. We're so happy to have them as our branding partner and to continue to work with them to release future products!"
Jay Weatherly
Owner of High Five Coffee
​‌“Working with Atlas was a crucial part of putting a process to the daunting task of re-branding. They did an amazing job of extracting the essence and character of what I wanted to communicate in the new branding. They were responsive and flexible to my ideas, but gave strong direction for me to follow, which is precisely what I needed."