PACKAGING DESIGN

You’ve got seconds on the shelf. Let’s make them count.

WHY THIS MATTERS:

+ Shares your unfair advantage. Shelf space is a battlefield.
+ Justifies your price point and quality
+ Tells your story when you can’t be there


Your product is better. You just need the packaging to prove it.

01—Fieldwork

Our method is tailored to your specific packaging needs as we align your brand with your customers’ values. We ask questions and encourage conversation, sometimes with frothy beverages and snacks in hand.

Brand Survey + Audit
Competitive Analysis
One-on-One Interviews
Creative Group Discussion
Persona Profiling
Strategic Creative Planning

02—Find the Heart

What makes you so distinctive also makes you human. Great packaging makes a connection. We help craft distinctive packaging design so you can focus on product development and running your business.

Naming
Brand Positioning
Copywriting
Visual Identity
Illustration
Packaging + Label Design
Photography Art Direction
Sourcing Packaging Materials

03—Launch

Once the foundation is set, let’s give it dimension by crafting collateral and cultivating experiences that put your packaging to work.

Retail Sales Collateral
Investor Pitch Decks
Shopify Web Design
Social Media Templates
POS Display + Tradeshow Design
Interior Design

A woman with straight, shoulder-length brown hair, wearing a white blazer and necklace, smiles while standing indoors near a green plant, reviewing a new cookie packaging design. By Atlas Branding.
From the very beginning, the Atlas team took the time to deeply understand my vision—and then combined that with thorough research and unparalleled creativity. The final outcome exceeded my expectations in every way. They seemed to understand the heart and soul of my brand even better than I did, and translated that into visuals and packaging that are not only beautiful but incredibly effective. Since the launch, I’ve received many compliments from customers and retail partners on how elevated and refined the new branding feels.
Phoebe Zhou
La Pêche Sablé Cookies
A man and woman stand behind a counter displaying two rows of assorted canned beverages, showcasing vibrant craft beer branding. Colorful patterned tiles and potted plants are visible in the background. By Atlas Branding.
Working with Atlas has been a delight from day one. Lisa, Dean, and the team really latched onto the vision we had and beautifully carried it out in the art and design they've helped us create. The collage approach on the can labels hints at the "Edit" identity and balances a retro/modern aesthetic which aligns with our approach to classic old world beer styles while also ensuring we've got a pulse on what the current craft beer trends are.
Angela & Brian Johnson
Edit Beer Co.
Teneisha Thompson and Angel of Bell's Reines Mini cookies
Our experience with Atlas made for a great informative and exciting adventure. My daughter Angel (my business partner) and I are newly jumping into the cookie business. We love having Atlas as a major component of our branding which is to create our family legacy. They are creative, personable and professional, somewhat amazing. They are the friends that are really on that family level. We at Bell’s Reines will keep them very close to us.
Teneisha Thompson
Bell's Reines Cookies
Jason Schwartze Moonglade Craft Soda
We couldn't be happier with our new look! The design process was collaborative and fun... the team helped us focus on what we really wanted to convey as a craft soda brand. They made my vision and dreams for the brand a reality, for which I am extremely grateful. The rebranding created a cohesive theme and communicates clearly and effectively with consumers and retailers what Moonglade Craft Soda is all about. We now have a real fighting chance on the quest for shelf space in the retail space!
Jason Schwartze
Moonglade Craft Soda
Ginger Frank Poppy Handcrafted Popcorn Brand and Packaging Design by Atlas Charlotte Branding Agency
We have had such a tremendous response to our packaging. We've literally doubled our business year over year, for the past two years. We get comments on our packaging almost daily. People have fallen in love with our brand as much as they've fallen in love with our popcorn. After working with Atlas for two years, they really know what's important to me, what's necessary for the growth of the business, and how to bring my dreams and ideas for Poppy to fruition. I'm super grateful for all the ways Atlas has helped us grow Poppy from a local popcorn shop to a national brand!
Ginger Frank
Poppy Handcrafted Popcorn
Cristina Hall - Co-Founder of Ginger's Revenge Brewery
Since we are a niche product in a competitive market, branding and packaging design is very important to us. Atlas guided us through the process of building a strong brand, executed the design work, and helped position us to continue to build our brand recognition. The team at Atlas is professional, creative, and genuinely cares about the success of their clients. We're so happy to have them as our branding partner and to continue to work with them to release future products!
Cristina Hall
Ginger's Revenge Brewery
Botanical Bones Owner Rachel Meyer
So thankful that I've had the opportunity to work with the team at Atlas Branding. Their work is absolutely incredible and speaks for itself, but they are also some of the best people to work with - kind, responsive talented and fun. I feel so lucky to have their creativity, passion and strategic insight by my side as I build my new business!
Rachel Meyer
Botanical Bones Dog Treats