Privacy Policy

This Privacy Policy describes how Atlas (“we,” “us,” or “our”) collects, uses, and shares information when you visit https://www.atlasbranding.com (the “Site”).

Access to and use of this Website is subject to the terms, conditions, and notices and our Privacy Policy. You should read our Privacy Policy before using the Website. We may change the Privacy Policy by posting it here. We have established this Privacy Statement to let you know the information we may gather when you use the Website, why we collect your information, what we use your information for, when we might disclose your information, and how you can manage your information.

This Privacy Statement does not apply to information that users may submit to us offline, by email, or other electronic file transmission not facilitated by our Website, or to third-party websites that may be linked to or from the Website. We are not responsible for the actions and privacy policies of third-party websites.

Using the Website, you accept the practices described in this Privacy Statement. If you do not agree to the terms of this Privacy Statement, please do not use the Website. We reserve the right to modify the terms of this Privacy Statement from time to time. Your continued use of the Website following the posting of changes will mean you accept those changes.

Information We Collect

We may collect three basic types of information about the Website’s users.

• Information You Give Us

We receive and store information you enter on our Websites or give us in any other way, including your name, mailing address, phone number, email address, order fulfillment, arranging shipping, and job application.

• Information We Automatically Collect

We collect information about your use of our Website, such as the pages you view and other interactions. We receive and store certain information whenever you interact with our Websites. This information includes device and connection information, such as statistics on your page views, traffic to and from our Website, referral URL, ad data, your IP address, and device identifiers.

• Information From Other Sources

We may supplement the personal information we collect with information from third parties or collected offline.

• Payment Data

We may collect data necessary to process your payment if you make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/privacy.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Use of Your Information

We use the information we learn about you to help us personalize and continually improve your experience using the Website.

We may use your information to: (1) provide requested content; (2) personalize content on our Website; (3) send you communications about our services or special events; (4) communicate with you and respond to inquiries; (5) optimize or improve the Website and our operations; (6) detect, investigate, and prevent activities that may violate our policies or be illegal; and (7) perform statistical, demographic, and marketing analyses of users of the Website. (8) To deliver targeted advertising to You: We may use Your information to develop and display content and advertising (and work with third-party vendors who do so) tailored to Your interests and/or location and to measure its effectiveness. (9) To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.

We may also use or combine information we collect through the Website with information we collect about you offline to enhance, expand, and check the accuracy of our records. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Information

We may disclose your personal information collected via the Website to our agents, affiliates, partners, and other third parties, as described below. We may disclose information that does not specifically and personally identify you, such as aggregate information, device identifiers, or other unique identifiers, to third parties.

• Third-Party Agents and Service Providers

We have third-party agents, subsidiaries, affiliates, and service providers that perform functions on our behalf, including, but not limited to, hosting, cloud computing services, providing the platform used to deliver the Website, technical integration, payment processors, testing tools, social networks, user account registration and authentication services, retargeting platforms, and analytics. If needed, these entities may have access to personal information to perform their functions.

Google Ads (AdWords)Google Ads (AdWords): remarketing service is provided by Google Inc. You can opt out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads. Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Facebook: The remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/516147308587266 To opt out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu, or opt out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

• Assignment

We may change our ownership or corporate organization while providing the Website. We may also sell certain assets associated with the Website. In such an event, we may transfer some or all of your information to an entity acquiring all or part of our assets or to another entity with which we have merged.

• Law Enforcement, Legal Process, and Emergency Situations

We may also use or disclose your personal information if required to do so by law or on the good-faith belief that such action is necessary to: (1) conform to applicable law or comply with legal process served on us or the Website; (2) protect and defend our rights or property, the Website or our users, or (3) act to protect the personal safety of us, users of the Website, or the public.

How Long Do We Keep Your Information?

Unless otherwise required by law, we keep your information as long as necessary to fulfill the purposes outlined in this privacy notice.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a more extended retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Cookies & Tracking Technologies

The Website uses “cookies” to collect information about your visit and to manage your preferences. A cookie is a small computer code added to a file on your computer as a record of your visit. It does not collect or provide your personal information. It can, however, be used to note information about your visit, such as your type of web browser, operating system, and Internet Protocol (“IP”) address, to better tailor the Website for you. We may share information obtained from the varying kinds of cookies with third parties, including vendors, advertisers and others. You can control what cookies are accepted by your device through the settings on your browser or by deleting them. Doing so, however, may limit the personalization available to you.

Log files: These track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web beacons, tags, and pixels: Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

We use Google Analytics, a web analytics service provided by Google, Inc., on our Website. These analytics services use cookies or other tracking technologies to help us analyze how users interact with and use the Website, compile reports on activity, and provide other analytical services and reports. The technologies used by these analytics services may collect information such as your IP address, time of visit, whether you are a return visitor, any referring website, and other information. Our Website does not use these analytics services to gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Please note that, although your device may include “Do Not Track” functionality, Atlas’ information collection and disclosure practices will continue to operate as described in this Privacy Policy, whether or not a Do Not Track signal is received.

Opting Out of E-Mail Marketing Communications

You may always opt out of receiving future e-mail marketing messages from Atlas. We provide you with the opportunity to opt out of such communications from us by clicking the “unsubscribe” link at the bottom of each marketing e-mail. Please note that you may not opt out of our service-related communications.

Users Under Thirteen

Our Website is intended for users ages 13 and older only. Accordingly, we will not knowingly collect or use any personal information from children we know to be under 13. If we become aware of personal information in our database collected from a child under 13, we will delete such information.

Users in the EU or UK

If you use our Website outside of the United States, you understand and consent to the transfer of your personal information to, and the collection, processing, and storage of your personal information in, the United States and elsewhere. The laws in the U.S. and these countries regarding personal information may be different than the laws of your state or country.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on to process your personal information. As such, we may rely on the following legal bases to process your personal information:

Consent: We may process your information if you have permitted us (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.

Performance of a Contract: We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request, prior to entering into a contract with you.

Legal Obligations: We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.

Vital Interests: We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

Users in Canada

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a particular purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

• If the collection is clearly in the interests of an individual and consent cannot be obtained in a timely way

• For investigations, fraud detection, and prevention

• For business transactions, certain conditions are met

• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim

• For identifying injured, ill, or deceased persons and communicating with next of kin

• If we have reasonable grounds to believe an individual has been, is, or may be a victim of financial abuse

• If it is reasonable to expect that collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province

• If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records

• If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced

• If the collection is solely for journalistic, artistic, or literary purposes

• If the information is publicly available and is specified by the regulations

California Privacy Rights

This section provides additional details about the personal information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act or “CCPA.”

For more details about the personal information we have collected over the last 12 months, including the categories of sources, please contact atlas@atlasbranding.com. Atlas does not sell (as such term is defined in the CCPA) the personal information we collect (and will not sell it without providing a right to opt out). Please note that we do use third-party cookies for our advertising purposes, as further described in Cookies & Tracking Technologies.

Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of personal information we collect (including how we use and disclose this information), to delete their personal information, to opt out of any “sales” that may be occurring, and not to be discriminated against for exercising these rights.

California consumers may make a request pursuant to their rights under the CCPA by contacting us at atlas@atlasbranding.com. We will verify your request using the information associated with your account, including your email address. Government identification may be required. Consumers can also designate an authorized agent to exercise these rights.

Virginia Privacy Rights

Under the Virginia Consumer Data Protection Act (CDPA): “Consumer” means a natural person who is a resident of the Commonwealth acting only in an individual or household context. It does not include a natural person acting in a commercial or employment context.

“Personal data” means any information linked or reasonably linkable to an identified or identifiable natural person. “Personal data” does not include de-identified data or publicly available information.

“Sale of personal data” means exchanging personal data for monetary consideration.

If this definition of “consumer” applies to you, we must adhere to certain rights and obligations regarding your personal data. The information we collect, use, and disclose about you will vary depending on how you interact with us and our Services.

Your rights with respect to your personal data:

• Right to be informed whether or not we are processing your personal data

• Right to access your personal data

• Right to correct inaccuracies in your personal data

• Right to request deletion of your personal data

• Right to obtain a copy of the personal data you previously shared with us

• Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects (“profiling”)

We have not sold personal data to third parties for business or commercial purposes. We will not sell personal data in the future belonging to website visitors, users, and other consumers.

Exercise your rights provided under the Virginia CDPA:

More information about our data collection and sharing practices can be found in this privacy notice. You may contact us by email at atlas@atlasbranding.com, by visiting https://www.atlasbranding.com/my-account/, or by referring to the contact details at the bottom of this document. If you are using an authorized agent to exercise your rights, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Verification Process:

We may request that you provide additional information reasonably necessary to verify you and your consumer’s request. If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request. Upon receiving your request, we will respond without undue delay, but in all cases, within forty-five (45) days of receipt. The response period may be extended once by forty-five (45) additional days when reasonably necessary. We will inform you of any such extension within the initial 45-day response period, together with the reason for the extension.

Right to Appeal:

If we decline to take action regarding your request, we will inform you of our decision and the reasoning behind it. If you wish to appeal our decision, please email us at atlas@atlasbranding.com. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decision. If your appeal is denied, you may contact the Attorney General to submit a complaint – https://www.oag.state.va.us/consumer-protection/index.php/file-a-complaint

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please get in touch with us by mail or email using the details provided below:

atlas@atlasbranding.com

Atlas
47 Rankin Avenue
Suite 101
Asheville, NC 28801

Thank you for taking the time to read our Privacy Policy. We are committed to protecting your privacy and ensuring your personal information is handled safely and responsibly.