The Outdoor Academy
About the Project
The Outdoor Academy (a program of Eagle’s Nest Foundation) hired Atlas to help them re-think their strategy and design of their student viewbooks. The challenge was to craft a strategy that differentiated them from their competitors, while presenting The Outdoor Academy as the choice for excellence in academics, outstanding faculty, and community-based activities, all with the goal of developing the well-rounded individual. After the first season of use, the admissions department noticed a significant increase in applications and enrollment. All viewbooks were printed on FSC-certified paper that is 30% post-consumer waste and utilized linseed-based inks.
Logo Design, Copy Editing, Tagline Development, Brand Strategy, Brochure Design, Map Design, Photography Art Direction