Tribal Grounds Coffee is a coffee roaster that resides on the Qualla Boundary, home of the Easter Band of Cherokee. The owner wanted her brand and packaging design to reflect her unique story and culture. The brand incorporates patterns, colors and textures utilized on found objects and artwork from the Cherokee that adds history and depth to the packaging experience. The name of each product blend and description feature stories and symbolism handed down for generations.
Brand Strategy, Brand Messaging, Brand Identity, Sales Kit, Packaging Design