We’re Atlas, a bicoastal hospitality and restaurant branding agency crafting unique experiences that make guests choose you, repeatedly.

 

FIND OUR CLIENTS IN
The New York Times logo in red gothic script on a light background evokes classic restaurant branding with its timeless, sophisticated style. By Atlas Branding.
The Forbes logo in bold red lettering on a light gray background, perfect for restaurant branding that seeks a modern and sophisticated touch. By Atlas Branding.
The James Beard Foundation logo in red text is shown upside down on a light gray background, reflecting a playful twist on traditional restaurant branding. By Atlas Branding.
Fodor’s Travel logo in bold red-orange text on a light background, showcasing a style that inspires modern restaurant branding. By Atlas Branding.
The Condé Nast Traveler logo in bold red text on a light background embodies the elegance often seen in restaurant branding. By Atlas Branding.
The image shows the Wine Spectator logo in bold, red serif font on a light gray background, ideal for restaurant branding. By Atlas Branding.
The word EATER in bold, all-caps, red letters on a light gray background—perfect for striking restaurant branding. By Atlas Branding.
The word CHERRYBOMBE is displayed in large, red capital letters on a light background, evoking bold restaurant branding. By Atlas Branding.
The words Southern Living appear in bold red serif font on a light background, capturing a classic look ideal for restaurant branding. By Atlas Branding.
The New York Times logo in red gothic script on a light background evokes classic restaurant branding with its timeless, sophisticated style. By Atlas Branding.
The Forbes logo in bold red lettering on a light gray background, perfect for restaurant branding that seeks a modern and sophisticated touch. By Atlas Branding.
The James Beard Foundation logo in red text is shown upside down on a light gray background, reflecting a playful twist on traditional restaurant branding. By Atlas Branding.
Fodor’s Travel logo in bold red-orange text on a light background, showcasing a style that inspires modern restaurant branding. By Atlas Branding.
The Condé Nast Traveler logo in bold red text on a light background embodies the elegance often seen in restaurant branding. By Atlas Branding.
The image shows the Wine Spectator logo in bold, red serif font on a light gray background, ideal for restaurant branding. By Atlas Branding.
The word EATER in bold, all-caps, red letters on a light gray background—perfect for striking restaurant branding. By Atlas Branding.
The word CHERRYBOMBE is displayed in large, red capital letters on a light background, evoking bold restaurant branding. By Atlas Branding.
The words Southern Living appear in bold red serif font on a light background, capturing a classic look ideal for restaurant branding. By Atlas Branding.
A hand holding a tilted wine glass spills red wine onto a red and white marbled surface, leaving a splash and stains—a vivid scene that captures the artistry appreciated by any Food & Beverage Branding Agency. By Atlas Branding.
Claudine
A postcard featuring a turtle with the text Greetings from the Catskills rests on top of a brochure showing a forest and a gold business card, all showcasing NY Hospitality Branding. By Atlas Branding.
Panorama Lodge
A person holds a fork and a bowl with rice, grilled meat, vegetables, and sauce. A drink, dipping sauce, and a large Bowl takeout bag featuring fast casual restaurant branding are on the wooden table. By Atlas Branding.
bohl
A cooked whole lobster rests on a wooden surface beside a pink seafood and oyster menu, postcard, and green pen, showcasing stylish seafood restaurant branding. By Atlas Branding.
The Lobster Trap
Hot Dog King receipt on checkerboard tablecloth
Hot Dog King
asheville branding Woman wearing Flour branding tote bag
Flour
Folders emboss
The Ramble Biltmore
Simple line drawing of a dog with a hamburger balanced on its head, set against a bright yellow background—perfect for an All Day Restaurant vibe. By Atlas Branding.
All Day Darling

You can taste it. You can see it.
Now, let’s build it.

Whether you’re opening your first restaurant or your fifteenth hotel, you’re creating an experience. For over 15 years, we’ve sat across the table from chefs, restaurateurs, and hoteliers who get it. Who obsess over every detail. Who want their space to matter.

We help you tell that story before anyone checks in or tastes your food. Let’s build a brand that makes someone choose your place over the one next door, and turns strangers into regulars.

 

WORK WITH USWORK WITH US

 

SOUP TO NUTS 
Name Development
Brand Identity
Interior Design
Signage Design
Menu System Design
Merchandise
Photography Art Direction
F&B Website Design
World Building
A bearded man in a white chef's coat sits by a window, holding a glass of dark beer and smiling at the camera, reflecting the relaxed vibe of seafood restaurant branding. By Atlas Branding.
Working with Atlas has been an absolute pleasure! Their team is creative, professional, and truly dedicated to bringing our vision to life. They provided us with exceptional branding solutions that exceeded our expectations. We highly recommend them to any business looking to elevate their brand!
Mike McCarty
The Lobster Trap
Martha Polla CCO of Posana, Bargello and District 42
We teamed up with Atlas to launch our new restaurant concepts. I can't imagine finding a better creative partner. Aside from having an incredibly talented and efficient team, they are easy to communicate and work with. They have the knowledge and capabilities you’d expect to find in New York firm with the added benefit of being transparent, approachable, and economical. I absolutely treasure our relationship and look forward to our next project together.
Martha Pollay
Kimpton Hotel Arras + Posana
Ben and Lisa Huli Sues BBQ + Grill
We partnered up with Atlas when planning our restaurant launch on the mainland, and we could not be more satisfied. In addition to bringing forth a wealth of experience, knowledge, and expertise their entire team worked cohesively to capture with strategic precision our personal journey and objectives with our image and product... If you are fortunate enough to secure a coveted relationship with this "high in demand" design firm, you will have chosen a savvy and personable company who works tirelessly for the success of your brand.
Lisa Smith-Vann + Ben Krueger
Huli Sue's BBQ + GRILL
Anne Aldridge The S&W Market Director of Operations
The team at Atlas has been exceptional to work with in the branding for The S&W Market. We worked with them for the naming, logo, website, and signage development for the Market, and their ideas and execution have been excellent across the board. They have been very professional and we have felt very well taken care of throughout the entire process. We are very thankful for the collaboration and know that their work is a large piece of our overall success.
Anne Aldridge
The S&W Market
Coffee Shop Branding for high Five Coffee Owner Jay Weatherly
Working with Atlas was a crucial part of putting a process in place for the daunting task of rebranding. They did an amazing job of extracting the essence and character of what I wanted to communicate in the new branding. They were responsive and flexible to my ideas, but gave strong direction for me to follow, which is precisely what I needed.
Jay Weatherly
High Five Coffee
A woman with straight brown hair and a grey blazer sits in front of a blurred outdoor background in The Ramble Biltmore Forest, smiling at the camera. By Atlas Branding.
During The Ramble website design process, Atlas presented a number of suggestions and creative ideas that have directly resulted in more successfully connecting with our target audience through our website. Working with Atlas on this project was a positive experience throughout every stage.
Kerry Heyer
Biltmore Farms Communities + Hotels
Cocktail Bar Branding for Golden Hour by Atlas Branding
Golden Hour
Pizza Box Design and Restaurant Branding by Atlas Branding for Lola Rose
Lola Rose
Bargello matchbook
Bargello
Charleston Hotel Branding
Present Co. Hotel

We’d love to meet you.

Reach out directly or fill out this form and we’ll be in touch within a few business days.

Dean Peteet, Managing Partner
atlas@atlasbranding.com
(828) 333-1482

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