Women are often a neglected demographic for alcohol branding considerations, and only 10% of distilleries in the US are female-owned. Georgie is centered around the female consumer who enjoys the refinement found in top-shelf spirits packaging design and the quality of flavor, but with a more minimal, elegant take on the packaging.

The packaging takes on a nouveau Rococo aesthetic that is a bit tongue-in-cheek and doesn’t take itself too seriously. We wanted it to stand out on your home bar as you have friends over for craft cocktails and good conversation.