Originally Tod’s Tasties, an Asheville, Montford neighborhood institution, restaurateur Jacob Sessoms sought to rebrand and modernize the concept to artfully blend his love of fast-casual indoor/outdoor spaces with his unique spin on the all-day menu.

We were inspired by the 1970s Southern Californian skateboard/surf aesthetic to play with colors and imagery that supported the menu’s shift from day to night.

The All Day Darling logo plays with sunshine and water textures, while illustrations stay loose in styling. The chevron badge harkens back to the building’s roots as a gas station. Overall, the brand, interior design, and website design work together to give off warm, inviting vibes.