We offered name consulting services on the name options the team had developed. They wanted All Day Darling to feel sunny, calm and playful. To support the all day concept, we were inspired by a 1970s Southern Californian skateboard/surf aesthetic for this cool and open space.
The logo plays with sunshine and water while the supporting illustrations are loose in their styling and hint at the differentiation of the restaurant. Overall, the brand, interior design and web presence all work together to give off chill, good vibes.