All Day Darling

FAST CASUAL RESTAURANT BRANDING

 

 

EXPERTISE
Name Consulting
Brand Identity
Illustrations + Merchandise
Menu Design
Web Design
Signage + Interior Design

Originally Tod’s Tasties, an Asheville, Montford neighborhood institution, restaurateur Jacob Sessoms sought to rebrand and modernize the concept to artfully blend his love of fast-casual indoor/outdoor spaces with his unique spin on the all-day menu.

We were inspired by the 1970s Southern Californian skateboard/surf aesthetic to play with colors and imagery that supported the menu’s shift from day to night.

Photography – Jason B James

The All Day Darling logo plays with sunshine and water textures, while illustrations stay loose in styling. The chevron badge harkens back to the building’s roots as a gas station. Overall, the brand, interior design, and website design work together to give off warm, inviting vibes.