Ate Ate Ate
ASIAN RESTAURANT BRANDING
Asian-inspired food hall brings the Minneapolis area the vibrant energy of Chinese night bazaars. What’s in the name? Triple luck from repeating the number eight; it cleverly spells “ate” for that foodie serving up a double meaning.
Our bold design features an “A” shaped like training chopsticks, with strokes inspired by Chinese characters. Look closely at our secondary marks, you’ll spot the lucky 888s resembling delicious stuffed rice rolls.
NAMING
VISUAL IDENTITY
ILLUSTRATION
SIGNAGE DESIGN
The color palette pulls from the bright lights and lanterns at the night bazaars, contrasting the bold black logo marks, resulting in a playful food hall brand that’s still simple enough to house multiple restaurants. Secondary marks nod to bento boxes with the grid work and visual puns with the name and lucky number 8.
