Flour

BAKERY BRANDING + COFFEE SHOP

FLOUR serves up some of the best breakfast biscuits and house-made focaccia sandwiches you’ll find in the South. The founders wanted the brand to feel warm and approachable — like the favorite cafe you look forward to every day.

The identity leads with a punch of cornflower blue and a modern flower with abstract egg imagery in its organic shapes. This hand-drawn mark nods to FLOUR’s attention to craft and joyful customer experience.

 

VISUAL IDENTITY
PRINT COLLATERAL
SIGNAGE DESIGN
MERCHANDISE

We sought to find a balance between the aesthetics of a hip brand and staying approachable with the bakery branding so it would prompt customers to feel something before they even tasted the food, sipped the coffee, or bought merch with the FLOUR mascot. The cafe is a hit and has been featured in Eater.

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