Vatsie’s
BAKING MIX PACKAGING
When was the last time you were browsing the baking aisle and noticed a gluten-free baking mix? If you had an option, was it a good one?
Vatsana, the chef behind Houston’s Koala Kolache, was approached by H-E-B’s dry goods buyer to take her signature, gluten-free Kolache mix to retail. She decided to launch with multiple SKUs and knew the packaging needed to command a higher price point. We leaned into a fully Rococo-indulgent brand that feels more like a gift and treat, less like a commodity on the shelf.
BRAND POSITIONING
VISUAL IDENTITY
PACKAGING DESIGN
PRINT DESIGN
ART DIRECTION
Each SKU has its own pastel palette, unified by the indigo brand imagery and typography that run the entire length of the line. At the center of each box, an ornate ribbon vignette frames the food photography. This is a splurge and design style that doesn’t take itself too seriously. It entices the modern baker seeking an entirely new baking experience.
