Bargello

Mediterranean Restaurant Branding

It’s not every day you get to work on a project that allows branding to engage your customers at every touch point. Bargello, a Mediterranean-inspired restaurant, and its sister bar, District 42, were just that kind of project.

The brand identity was inspired by early 20th-century Italian and Parisian retail signage. The cheeky iconography system pokes fun at traditional Mediterranean restaurant branding imagery—our interpretations of Aphrodite, olives, octopus, etc. The icons hint at the quality of the dining experience, food, and culture.

BRAND POSITIONING
VISUAL IDENTITY
ILLUSTRATION
MERCHANDISE + UNIFORMS
MENU SYSTEM DESIGN
SIGNAGE
INTERIOR DESIGN
FURNITURE DESIGN
WEBSITE DESIGN

Mandara Hospitality Group, in collaboration with Kimpton Hotel Arras, wanted their philosophy of bringing people together around their love of food and community to be used as the overarching brand theme. We considered a warm, inviting interior design that complements the food and accentuates all the natural light filling the space. We designed a scallop pattern that we utilized on custom metal screens, banquettes, the host stand, and other accents. 

Inspired by octopus prints from Salvador Dali, the owners asked us to research and try our hand at making octopus ink prints to use on some of the print collateral. This fun project was applied to Bargello postcards and coasters. From beginning to end, the elevated cohesive nature of this project was a design studio’s dream.

VIEW WEBSITEVIEW WEBSITE

Label Photo – Tanja Kuic

Cover vertical
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Martha Polla CCO of Posana, Bargello and District 42
We teamed up with Atlas to launch our new restaurant concepts. I can't image finding a better creative partner. Aside from having an incredibly talented and efficient team, they are easy to communicate and work with. They have the knowledge and capabilities you’d expect to find in New York firm with the added benefit of being transparent, approachable and economical. I absolutely treasure our relationship and look forward to our next project together.
Martha Pollay
Mandara Hospitality + Kimpton Hotel Arras