To portray Cultured Beauty’s authority in the space and to appeal to skincare professionals, the brand called for a sleek and timeless identity that balanced masculine and feminine aesthetics and expressed the extensive biotech research that went into each product. The visual identity hinges on the liposome, the transportation vessel of nutrients to the inside of the skin barrier. The calligraphic logotype and limited color palette elevate the brand. As a result, the seamless brand and packaging system we created allows skincare professionals to recommend Cultured Beauty products with confidence and clarity.