ASHEVILLE + NEW YORK CITY
PET PRODUCT BRANDING + PACKAGING DESIGN
Botanical Bones, a superfood dog treat brand out of North Carolina that is also woman-owned and woman-led. This plant-based dog treat brand encourages pet owners to introduce human-grade adaptogens and superfoods into their canines daily diet.
We wanted the pet product branding to feel warm, friendly, and also give the dogs depicted on each bag, a lot of character that reflects the nature of the treat ingredients. For inspiration, we looked to the fantastic work for Charley Harper in his unique way of capturing animals with geometric forms. The bags feature three different canines that are appropriate for what each treat’s ingredients target. The first bag, Inner Glow has a happy golden retriever, Balance and Calm features an anxious Border Collie, and lastly Immunity and Wellness features a sweet mixed rescue dog.
It was important to Botanical Bones and Atlas to seek out compostable options for the fabrication of the flexible packaging materials and try to be as sustainable as possible without sacrificing the shelf life of the dog treats. The client has received a lot of positive feedback on the designs from the pet industry, as well as loyal customers who love to compare their own pets to the animals on the bags to say their dog is a mascot for the brand.