Botanical Bones

ASHEVILLE + NEW YORK CITY
PET PRODUCT BRANDING + PACKAGING DESIGN

 

Botanical Bones, a superfood dog treat brand out of North Carolina that is also woman-owned and woman-led. This plant-based dog treat brand encourages pet owners to introduce human-grade adaptogens and superfoods into their canines daily diet. 

We wanted the pet product branding to feel warm, friendly, and also give the dogs depicted on each bag, a lot of character that reflects the nature of the treat ingredients. For inspiration, we looked to the fantastic work for Charley Harper in his unique way of capturing animals with geometric forms. The bags feature three different canines that are appropriate for what each treat’s ingredients target. The first bag, Inner Glow has a happy golden retriever, Balance and Calm features an anxious Border Collie, and lastly Immunity and Wellness features a sweet mixed rescue dog. 

The Solution

 

It was important to Botanical Bones and Atlas to seek out compostable options for the fabrication of the flexible packaging materials and try to be as sustainable as possible without sacrificing the shelf life of the dog treats. The client has received a lot of positive feedback on the designs from the pet industry, as well as loyal customers who love to compare their own pets to the animals on the bags to say their dog is a mascot for the brand. 

The Metrics: 

  • Top Shop selling on Faire.com 
  • Within her first year she was able to grow her team, and purchase new machinery to output more treats. 
  • Our pet packaging design has been featured on No Issue, The Daily Beast and The Zoe Report gift guides. 
Rachel Meyer
Botanical Bones Superfood Dog Treats
​‌"So thankful that I've had the opportunity to work with the team at Atlas Branding. Their work is absolutely incredible and speaks for itself, but they are also some of the best people to work with - kind, responsive talented and fun. I feel so lucky to have their creativity, passion and strategic insight by my side as I build my new business!"