Skip’s

BREWED FOR BIG STORIES

Skip’s, short for Skipper, sought to create a new beer brand that felt Southern and outdoorsy, bridging the gap between a favorite Charlotte brewery and a recognizable regional lifestyle brand. In our approach to branding beer, we wanted it to feel super approachable and casual, with a subtle nod to classic Americana.

It’s a beer that shows up for your everyday moments: the post-shift drink, the weekend campfire, the river float, the fish tale.

BRAND POSITIONING
NAMING
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BEER CAN DESIGN
ILLUSTRATION
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