Hot Dog King

Branding Fast Food

How do you take your hot dog? There are endless options and no wrong answers at this hot dog institution. Leaning into its generational history, we revisited the Hot Dog Kind’s 1970s roots with a new retro mascot logo design worthy of his title. The brand evokes an old-school take on fast food branding served up with a generous side of nostalgia and irreverence.


Brand Positioning
Brand Identity
Fast Food To Go Packaging
Signage Design
Illustration + Print