Hot Dog King

Fast Food Branding

How do you take your hot dog? There are endless options and no wrong answers at this hot dog institution. Leaning into its generational history, we revisited the Hot Dog King’s 1970s roots with a new retro mascot logo design worthy of his title. The brand evokes an old-school take on fast food branding served up with a generous side of nostalgia and irreverence.

BRAND POSITIONING
VISUAL IDENTITY
TO-GO PACKAGING
SIGNAGE DESIGN
ILLUSTRATION
MERCHANDISE
Bright yellow building with LaZoom sign above a mural of a surprised face wearing shiny purple glasses—an eye-catching example of tourism branding—flanked by two potted plants. By Atlas Branding.
LaZoom
asheville branding Woman wearing Flour branding tote bag
Flour
Simple line drawing of a dog with a hamburger balanced on its head, set against a bright yellow background—perfect for an All Day Restaurant vibe. By Atlas Branding.
All Day Darling
A person holds a fork and a bowl with rice, grilled meat, vegetables, and sauce. A drink, dipping sauce, and a large Bowl takeout bag featuring fast casual restaurant branding are on the wooden table. By Atlas Branding.
bohl
A cooked whole lobster rests on a wooden surface beside a pink seafood and oyster menu, postcard, and green pen, showcasing stylish seafood restaurant branding. By Atlas Branding.
The Lobster Trap
Cuban Hot Sauce Packaging Design
Guajiro
The word ATE is repeated in bold black letters on an orange background, partially obscured by scattered yellow and purple polka dots—an eye-catching design perfect for Asian Restaurant Branding. By Atlas Branding.
Ate Ate Ate
Food Photography and Restaurant Branding by Atlas Branding for Huli Sues Asheville NC
Huli Sue's BBQ