BRANDING + SCHOONER WEB SYSTEM
Bright Planning is a content marketing agency that specializes in working with innovative small businesses to develop strategic marketing plans. Catherine has been a strategic partner of Atlas’ since opening her business, and we wanted to help her vision take a physical form in the imagery she uses to tell her own unique story.
Website Icon System
When we first met with Catherine, we talked about taking her brand into the sky with an astronomy theme that was both modern and quirky. We were inspired by all the subtle and layered details you’d find in a Wes Anderson movie and knew we wanted to incorporate some of that in her visuals. From stationery and a presentation system, to the website and animated icons, the new brand gives Bright Planning a mission and direction for its vision.