Bright Planning



Catherine of Bright Planning is a marketing freelancer that specializes in working with small businesses and authors to develop their marketing plans. When we first met with Catherine, we talked about taking her brand into the sky with an astronomy theme that was modern and quirky. We were inspired by all the subtle and layered details you’d find in a Wes Anderson movie and knew we wanted to incorporate some of that in her visuals. From stationery to the website and animated icons, the new brand gives Catherine a mission and direction for its vision.

Website Icon System


bright-planning-galaxy-icon   bright-planning-flag-on-moon-icon  

Catherine Campbell
Director of Bright Planning
​‌“I knew the emotion I wanted to convey for my new brand and company, but I didn't know where to start with imagery or brand marks. The Atlas team produced an incredible and memorable brand for Bright Planning. From concepts to collateral, every step of the process with Atlas was fun and invigorating. Today, not only am I proud to show off my branding, but I have people remark on the high quality of my brand all the time! The branding also accurately reflects my company culture."