La Pêche

COOKIE PACKAGING DESIGN

La Pêche is a gluten-free sablé butter cookie brand that blends pure butter and 100% almond flour with uncommon flavors like black sesame and cranberry orange.

Our studio’s take on the cookie packaging design considers the technique and the hand-crafted nature of preparing French-style sablé cookies. Using hand-painted gouache botanicals overlaid on stripes; the design is unlike anything you see on the cookie aisle at your local grocery, positioning their cookies at the forefront as a boutique cookie brand.

RE-POSITIONING
VISUAL IDENTITY
CUSTOM ILLUSTRATION
COOKIE PACKAGING DESIGN
SALES COLLATERAL
BRAND CONSULTING

Each bag features an original gouache illustration to accent the flavors of each cookie. The intricate pattern play feels tactile, and the maximalism design style, inspired by old-world French packaging, complements the brand story to resonate with its majority female customer base. The messaging is refined to clarify the story, giving consumers enough time to quickly absorb the design and focus on which flavor they want to enjoy.

A woman with straight, shoulder-length brown hair, wearing a white blazer and necklace, smiles while standing indoors near a green plant, reviewing a new cookie packaging design. By Atlas Branding.
From the very beginning, the Atlas team took the time to deeply understand my vision—and then combined that with thorough research and unparalleled creativity. The final outcome exceeded my expectations in every way. They seemed to understand the heart and soul of my brand even better than I did, and translated that into visuals and packaging that are not only beautiful but incredibly effective. Since the launch, I’ve received many compliments from customers and retail partners on how elevated and refined the new branding feels.
Phoebe Zhou
La Pêche Founder
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