5th Quarter Kitchenware

COOKWARE BRANDING + PACKAGING

Inspired by kitchenware brands like Williams-Sonoma and Food 52, chef Elijah Scott wanted to carve out his own niche for no-nonsense kitchen essentials—hardworking tools of the trade that are easier on the pocketbook.

Crafted for the realists, everyman home chefs who love to get their kitchens and hands dirty, testing out new recipes and entertaining friends. Every part of this brand is real, curated, and intentional.

BRAND POSITIONING
VISUAL IDENTITY
SALES PACKAGING DESIGN
PRODUCT PHOTOGRAPHY ART DIRECTION
CUSTOM ILLUSTRATION
UNBOXING EXPERIENCE
SHOPIFY WEB DESIGN STYLING

Fifth Quarter’s cookware branding is practical with a type mark inspired by vintage cooking posters and coffee canisters. The secondary marks play off the butcher’s fifth quarter of meat with a vintage, squared-off type that looks “cut,” adding a utilitarian feel that represents 5th Quarter’s mission of bringing the best chef-approved tools of the trade to the general populous.

Fun illustrations and dingbats add playfulness and a handcrafted element to the brand, setting Fifth Quarter apart as a highly curated and well‐loved kitchenware e-commerce shop that doesn’t take itself too seriously. The photography art direction is intentionally shot to look a little messy like what you’d expect to see in your own kitchen.

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Product Photography: Whitney Ott

A cast iron skillet, a blue cookbook titled The Book of Pasta, and three Japanese handcrafted Tojiro knives—all showcased with Cookware Branding—are displayed with prices on an orange background. By Atlas Branding.
A plate with two sunny-side-up eggs topped with hot sauce and chopped green onions, a strip of bacon, and a fork sits next to a yellow napkin—perfect for showcasing your cookware branding in an inviting breakfast setting. By Atlas Branding.
A cookbook open to a noodles recipe, a leek, knife, jars, bottles of alcohol, branded cookware, a glass, and a bowl of olives arranged on a wooden counter. By Atlas Branding.
A plate with toast, egg, green onions, and hot sauce sits on a striped cloth next to a glass and pitcher of orange juice, subtly showcasing cookware branding in its elegant presentation. By Atlas Branding.
A person uses tongs to serve spaghetti with tomato sauce from a cookware branding pan into a white bowl on a table with a striped cloth. By Atlas Branding.
A charcuterie board with assorted cured meats, cheeses, and crackers sits on a wood surface, alongside an open tin of pâté, olives, and blue-handled cookware branding utensils. By Atlas Branding.
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