Edit Beer Co.

Raleigh Craft Beer Branding

Edit Beer Co., based in Raleigh, NC wanted a name that conjured up ideas of editing media, scripts, novels, and the meticulous process of editing yourself when brewing beer. We were excited to explore this visually in their craft beer branding. The flagship can release features, vintage collage compositions inspired by the names and unique stories behind each beer.

BRAND STRATEGY
VISUAL IDENTITY
BEER LABEL DESIGN
CROWLER LABEL DESIGN
MERCHANDISE

We went antiquing for classic magazines from an era when art and copy went hand-in-hand, painstakingly conceived and crafted. This inspiration was combined with public domain and commercial stock images. We left the collages’ rough cut in the beer can designs, displaying their halftones so each beer can looks very much in process and development, not too polished or commercial.

To support our analog efforts, collages are framed by bright, pop color-blocking and a brush script logo reminiscent of Pink Pearl, Viarco pencils, and Swingline staples. As the brewery grows, we will continue to explore how this approach to design can extend to other media and representations in their beer can design.

FEATURED PRESS 
The Dieline
Raleigh Magazine
90 Second Beer Review
Hop Culture
Packaging of the World
Designer Bookshop
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Working with Atlas has been a delight from day one. Lisa, Dean, and the team really latched onto the vision we had and beautifully carried it out in the art and design they've helped us create. The collage approach on the can labels hints at the "Edit" identity and balances a retro/modern aesthetic which aligns with our approach to classic old-world beer styles while also ensuring we've got a pulse on what the current craft beer trends are.
Brian Johnson
Edit Beer Co-Founder