Edit Beer Co.
RALEIGH CRAFT BEER BRANDING
Edit Beer Co. based in Raleigh, NC wanted a name that conjured up ideas of editing media, scripts, novels and the meticulous process of editing yourself when brewing beer. We were excited to explore this visually in their craft beer branding. The flagship can release features vintage collage compositions inspired by the names and unique stories behind each beer.
Brand Strategy + Identity
Beer Label Design
Grower Label Design
Merch + Apparel
Featured in Raleigh Magazine 2022.
We went antiquing for classic magazines and print ads from an era when art and copy went hand-in-hand, painstakingly concepted, and crafted. We left the collages rough cut in the beer can designs, displaying their halftones so each beer can looks very much in process and development, not too polished or commercial.
To support our analog efforts, the collage is framed by bright, pop color-blocking and a brush script logo reminiscent of Pink Pearl, Viarco pencils and Swingline staples. As the brewery grows, we will continue to explore how this approach to design can extend to other mediums and representations on their cans.