Edit Beer Co.

RALEIGH CRAFT BEER BRANDING

Edit Beer Co. is a new Raleigh, NC based brewery brand slated to open later this year. The name Edit conjures up ideas of editing media, scripts, novels and the meticulous process of editing yourself when brewing beer. We were excited to explore this visually in their craft beer branding.

SERVICES: 
Brand Strategy + Identity
Beer Label Design
Grower Label Design
Merch + Apparel

 

The Solution

 

Inspired by old issue of National Geographic and Holiday magazines, we decided to take the approach of collage art to their beer can packaging design. The beer cans celebrate intriguing collage compositions inspired by the story behind each beer. The crowlers reference the mediums of television, print and geometry.