Edit Beer Co.
CRAFT BEER BRANDING + PACKAGING DESIGN
Edit Beer Co. is a new Raleigh, NC based brewery slated to open in 2022-2023. The husband-and-wife team Brian and Angie Johnson wanted a brewery name that was broad enough for easy brand extensions, while also lended itself to a big picture theme.
The name Edit conjures up ideas of editing media, scripts, novels and the meticulous process of editing yourself when brewing beer. We were excited to explore this visually in their craft beer branding.
Inspired by old issue of National Geographic and Holiday magazines, we decided to take the approach of collage art to their beer can packaging design. The beer cans celebrate intriguing collage compositions inspired by the story behind each beer. The crowlers reference the mediums of television, print and geometry.