Guajiro

Cuban Restaurant Branding + Food Truck Design

We worked closely with Guajiro founder, Christian Barroso, a second-generation Cuban-American, to bring his childhood dream to life through custom illustrations, vivid colors, and hints of Cuba sprinkled throughout the brand.

NAME CONSULTING
BRAND STRATEGY
VISUAL IDENTITY
FOOD TRUCK DESIGN
TO-GO PACKAGING
HOT SAUCE PACKAGING DESIGN

The brand blends hints of Havana with a modern take on Cuban design that fits their vision of Cuban comfort food. A portrait of Christian’s grandfather was referenced for the visual identity as our original Guajiro, and the mascot is featured on their hot sauce packaging design.

Hot Dog King receipt on checkerboard tablecloth
Hot Dog King
A hand pulls a purple slip labeled TRIVIA! from a blue box titled THE BOOK OF QUESTIONS, resembling playful cookware branding, all set against an orange background. By Atlas Branding.
5th Quarter Kitchenware
A cooked whole lobster rests on a wooden surface beside a pink seafood and oyster menu, postcard, and green pen, showcasing stylish seafood restaurant branding. By Atlas Branding.
The Lobster Trap
Food Photography and Restaurant Branding by Atlas Branding for Huli Sues Asheville NC
Huli Sue's BBQ