The Solution
We wanted the look and feel of District 42 to be reminiscent of the 1920s. For the custom iconography set, we styled Zelda Fitzergald (who lived and died in Asheville) to sit in a cocktail glass and a pig wearing a top hat to represent that era in Asheville and the market/pig trading that happened up and down Biltmore Ave. The business cards were designed to celebrate calling cards and social cards used during the turn of the century.
For interior design, we created a signature geometric, deco pattern that we pulled into all of the signage, custom metal screens and ceiling sculptures to help the large space feel more intimate and cut back on noise.
It’s our hope that customers will enjoy the full expanse of the bar, intimidate seating areas and subtle nods to Asheville’s history.