Moonglade Soda

CRAFT SODA + DRINK BRANDING

Independent craft soda brands often struggle with limited visibility and access to distribution networks. Couple that with an uncompromising commitment to premium, organic ingredients, which can result in higher per-unit costs, making competition that much fiercer.

After a few years, Moonglade, based in Oceanside, California, was struggling with the growth limitations of a start-up and approached us to help them repackage their craft soda brand. To create more distribution opportunities, we leaned into a strategy that brought greater clarity to their assets on the shelf—a low-sugar, ginger beer organic soda made in California that aligned with the aesthetic tastes of their customer base.

Within a few months of launching the new brand, Moonglade was awarded the KeHE Golden Ticket and access to 30,000+ retail locations.

🏆 AWARDED KEHE DISTRIBUTION
RE-POSITIONING
VISUAL IDENTITY
BEVERAGE LABEL DESIGN
SODA PACKAGING DESIGN
ART DIRECTION + PHOTOGRAPHY
SALES COLLATERAL
TRADESHOW BOOTH DESIGN

Food packaging redesign examples - Moonglade Soda Before and After

Moonglade is rooted in selling DTC at music concerts and foodie events. It also makes a great drink mixer, so we wanted to bring sophistication and a beachy ease to the drink branding, making it feel like a natural transition for its predominantly female Gen Z and millennial drinkers.

Jason Schwartze Moonglade Craft Soda
We couldn't be happier with our new look! The design process was collaborative and fun... the team helped us focus on what we really wanted to convey as a craft soda brand. They made my vision and dreams for the brand a reality, for which I am extremely grateful. The rebranding created a cohesive theme and communicates clearly and effectively with consumers and retailers what Moonglade Craft Soda is all about. We now have a real fighting chance on the quest for shelf space in the retail space!
Jason Schwartze
Moonglade Craft Soda Founder
A person holds a fork and a bowl with rice, grilled meat, vegetables, and sauce. A drink, dipping sauce, and a large Bowl takeout bag featuring fast casual restaurant branding are on the wooden table. By Atlas Branding.
bohl
A green resealable pouch with a standout matcha packaging design, labeled Matcha Nude loose matcha powder and featuring organic, gluten-free, vegan, non-GMO, and natural product claims. By Atlas Branding.
Matcha Nude
A yellow ABC 360 protein bar branding blueberry almond snack bar is placed on a surface covered with whole almonds. By Atlas Branding.
ABC•360 Bars
asheville branding Woman wearing Flour branding tote bag
Flour