Atomic Clock Brewing Co.


Based in Durham’s warehouse district, Atomic Clock’s founders wanted a name and visual identity that supported their brewing philosophy—a continuous pursuit of perfection, collaborative spirit, and the celebration of innovation.


Brand Identity
Beer Labels
Merchandise Design
Creative Content

Inspired by vintage dials and minute ticks, the lines separating each letter of ATOMIC convey the precise steps of their brewing process, while their convergence represents the excellence of the end product. Secondary marks play with a globe shape, highlighting global connectivity and the perfection of the atomic clock.

The beer label design showcases a bright scientific aesthetic featuring Atomic Clock Brewing Co. as the foundation and testing ground for the wide range of beverages they will measure, brew, and enjoy.