Dynamite Roasting Co.



Dynamite Roasting Co. is one of the original western North Carolina roasters and the only one that is USDA Organic and Fair-trade Certified in the Asheville area. For their 10-year anniversary, they wanted to update their coffee packaging design and dynamite theme to transition to a more sophisticated style and strategy for their brand.

We were inspired by the artwork of Lichtenstein and comics from the 1950s in the illustration of the dynamite on the side gussets of the bag. The labels utilize a different type of color block and wood cut engraving for each single origin bag.

The Solution


The updated coffee bag packaging positioned Dynamite Roasting for attracting a more regional customer base as it expanded into Whole Foods, The Fresh Market and Target. The new bag design also allows for their limited edition coffee to be featured in a white bag so it pops on the shelf and contrasts from the black bags with its tuxedo vibes.

In addition to the packaging design, we also designed and developed their e-commerce website on WooCommerce that features some fun animation of coffee delivery in the footer of the site and is based on our Schooner Web System. This site was launched during the pandemic to help grow their direct to customer side of the business for greater diversification.