Dynamite Roasting


Dynamite Roasting Co. is one of the original western North Carolina roasters, and the only one with USDA Organic and Fair-trade Certification in the area. For their 10-year anniversary, they wanted to update their coffee packaging design and evolve the dynamite theme into a more sophisticated style.

We were inspired by Lichtenstein and 1950s comics in our illustration style, as seen in the dynamite sticks on the side gussets of the coffee bag. The label design utilizes a different color block and wood cut engraving for each single origin bag. The coffee bag designs were featured on Sprudge.

The Solution


The updated coffee bag packaging positioned Dynamite Roasting for attracting a more regional customer base as it expanded into Whole Foods, The Fresh Market and Target. The new bag design also allows for their limited edition coffee to be featured in a white bag so it pops on the shelf, and contrasts from the black bags with its tuxedo vibes.

In addition to the packaging design, we also designed and developed their e-commerce website on WooCommerce that features some fun animation of coffee delivery in the footer of the site, which is based on our Schooner Web System to help diversify their customer base for in-store and online sales.