The Solution
The updated coffee bag packaging positioned Dynamite Roasting for attracting a more regional customer base as it expanded into Whole Foods, The Fresh Market and Target. The new bag design also allows for their limited edition coffee to be featured in a white bag so it pops on the shelf, and contrasts from the black bags with its tuxedo vibes.
In addition to the packaging design, we also designed and developed their e-commerce website on WooCommerce that features some fun animation of coffee delivery in the footer of the site, which is based on our Schooner Web System to help diversify their customer base for in-store and online sales.