Eagle’s Nest Foundation
BREVARD + WINSTON SALEM, NC
REBRANDING, PRINT DESIGN + CUSTOM WEB DESIGN
Eagle’s Nest Foundation is a 90 year-old non-profit organization that encompasses a sleep away summer camp, outdoor semester school and a summer cultural adventure program. We’ve had the pleasure of working with the Eagle’s Nest Foundation, Eagle’s Nest Camp, The Outdoor Academy and Hante Adventures for several years to transform their brand experience and help them communicate their rich history to future campers, students and parents on a lasting level.
The logo redesign for the foundation encompasses all programs in one mark. The Eagle’s Nest Camp logo is a feather from the eagle’s wing. The Outdoor Academy utilizes the sun and mountain top from the landscape making an OA symbol recognized by students. And the stars form the Aquila constellation for the Hante Adventures mark.
The custom website is responsive and works to unify the foundation, while giving each program their own identity to feature their admissions process, photo galleries, calendar of events, blogs, staff and a custom illustrated campus map.
The viewbooks work in tandem to share the tactile experience of the different programs through the perspective of campers, students and parents.
- With the new website, the client reported thousands of fewer errors, on-page crawl problems and link issues than the previous site.
- Increased donations and alumni giving from the user-friendly ability to give online