bohl

SACRAMENTO FAST CASUAL RESTAURANT BRANDING

Developed by a Dutch Bros Coffee franchisee, bohl is a California-founded fast casual, health-conscious chain that encourages customers to easily track their macros on its ordering app without sacrificing flavor or variety.

Inspired by lifestyle brands like AG1, Vouri, Erewhon, and alo, we were tasked to design a scalable, highly recognizable, and intentionally sparse brand. The visual identity appears minimal with binary colors and clean, custom typography, so when paired with lifestyle or food photography, the fresh ingredients and food images would be front and center.

BRAND STRATEGY
VISUAL IDENTITY
ILLUSTRATION + APPAREL
MENU DESIGN
RESTAURANT WEBSITE DESIGN
SOCIAL MEDIA PLANNING
INTERIOR DESIGN
SIGNAGE DESIGN

bohl logo design by Atlas Branding

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bohl smiley face sticker and apron

The visual identity intentionally feels like a California athletic brand and less like a fast food chain. It features a midcentury-inspired custom lowercase typemark in a warm black-and-white palette, complemented by modern, textured illustrations that feel urban, neutral, and mathy.

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Press 
CBS NEWS
ABC 10
SACRAMENTO BUSINESS JOURNAL
WHAT NOW
Bohl Interior Design Rendering
Couple eating bohl in take out packaging design
Modern fast-casual restaurant interior design with wooden tables, black chairs, slatted wood ceiling, and a counter labeled Pick Up and bōl. The space is clean, well-lit, and features cohesive fast casual restaurant branding throughout. By Atlas Branding.
Bohl Restaurant Interior Design Sketch by Atlas Branding
Bohl Take Out Packaging designed by Atlas Branding
Bohl Custom Furniture Design Sketch By Atlas Branding
A person wearing a green cap, white sweatshirt, black shorts, and white sneakers sits on a bench drinking an iced beverage, with a large shopping bag labeled “bohl” at their feet—showcasing stylish fast casual restaurant branding. By Atlas Branding.
Bohl Cold Cup and Side
Bohl Exterior Signage Design by Atlas Branding
A person in white pants and sneakers carries a large Bohl-branded shopping bag and a cup with the same logo, showcasing fast casual restaurant branding while walking down stairs. By Atlas Branding.
Architect – Armet Davis Newlove & Assoc. Signs – ES&A Sign Corp.
Los Angeles + San Francisco Food Stylist – Kendra Aronson  Food Photographer – Mary Lagier
asheville branding Woman wearing Flour branding tote bag
Flour
Simple line drawing of a dog with a hamburger balanced on its head, set against a bright yellow background—perfect for an All Day Restaurant vibe. By Atlas Branding.
All Day Darling
The word ATE is repeated in bold black letters on an orange background, partially obscured by scattered yellow and purple polka dots—an eye-catching design perfect for Asian Restaurant Branding. By Atlas Branding.
Ate Ate Ate
Asheville food studio photography by Atlas Branding for Pulp and Sprout
Pulp + Sprout