CHOW CHOW

Events + Festival Branding

We serve as the brand partner for CHOW CHOW, a food and culture festival in Asheville that celebrates the chefs, makers, farmers and entrepreneurs who share their gifts around the table. Their festival branding project features a minimal and bright aesthetic with components set to evolve with the annual theme.

NAME CONSULTING
BRAND IDENTITY
ILLUSTRATION + ART DIRECTION
MERCHANDISE DESIGN
EVENT COLLATERAL
PUBLICATION DESIGN
ART INSTALLATION + SIGNAGE
WEBSITE DESIGN

The brand utilizes a typemark allowing each letter to be pulled out of the logo and used graphically in patterns and motion graphics. Couple that with a foodie iconography set inspired by paper-cut shapes and vivid risograph color pairings. As the brand stays black-and-white, the iconography and how that is illustrated can evolve each year to make each festival be slightly different.

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FEATURED PRESS 
The New York Times
Garden & Gun
Cherry Bombe
Chicago Tribune
Eater
Southern Living
Person in a floral shirt and brown apron holds a large white plate of colorful rice salad with herbs and vegetables, perfect for vibrant festival branding shots. By Atlas Branding.
Outdoor scene featuring a large vintage Motorola Radio sign, festival branding on the sponsor board, a seating area, and greenery at an event. By Atlas Branding.
Overhead view of baskets with fried chicken, crinkle-cut fries, pickles, and greens, all styled with vibrant festival branding touches, accompanied by iced drinks and dipping sauces on a red background. By Atlas Branding.
An outdoor stage with festival branding and a Chow Chow banner is set up between two large buildings, with plants and colorful decorations under a partly cloudy sky. By Atlas Branding.
People are seated at a long table set with menus, drinks, and cutlery, reaching for food in a vibrant restaurant setting that features festival branding accents throughout. By Atlas Branding.
A top-down view of a meal featuring ramen, dumplings, white rice, a plate with lettuce and minced filling, chopsticks, and small bowls of sauce on a white background—perfect inspiration for festival branding. By Atlas Branding.
A woman in a Chow Chow shirt carries a large tray of colorful plated appetizers outdoors, smiling as she serves food at an event adorned with vibrant festival branding. By Atlas Branding.

VIEW EVENT WEBSITEVIEW EVENT WEBSITE

A cooked whole lobster rests on a wooden surface beside a pink seafood and oyster menu, postcard, and green pen, showcasing stylish seafood restaurant branding. By Atlas Branding.
The Lobster Trap
Cuban Hot Sauce Packaging Design
Guajiro
A person holds a fork and a bowl with rice, grilled meat, vegetables, and sauce. A drink, dipping sauce, and a large Bowl takeout bag featuring fast casual restaurant branding are on the wooden table. By Atlas Branding.
bohl
Bright yellow building with LaZoom sign above a mural of a surprised face wearing shiny purple glasses—an eye-catching example of tourism branding—flanked by two potted plants. By Atlas Branding.
LaZoom
Pizza Box Design and Restaurant Branding by Atlas Branding for Lola Rose
Lola Rose
A hand pulls a purple slip labeled TRIVIA! from a blue box titled THE BOOK OF QUESTIONS, resembling playful cookware branding, all set against an orange background. By Atlas Branding.
5th Quarter Kitchenware
asheville branding Woman wearing Flour branding tote bag
Flour
Simple line drawing of a dog with a hamburger balanced on its head, set against a bright yellow background—perfect for an All Day Restaurant vibe. By Atlas Branding.
All Day Darling
A person with wavy brown hair, glasses, and red pom-pom earrings—perfect for festival branding—is looking at the camera while seated outdoors. By Atlas Branding.
Atlas Branding has served as the design firm for Chow Chow: An Asheville Culinary Event Series since its founding in 2019. I cannot speak highly enough about the team: creativity, professionalism, communications, responsiveness, timeliness, and genuinely fun and passionate individuals with a deep commitment to their clients.
Rebecca Lynch
Chow Chow Executive Director