Claudine

FINE DINING RESTAURANT BRANDING

Chefs and partners Josh Finger and Maggie McConnell met in the kitchen of Thomas Keller’s three-Michelin-starred Per Se in New York City. After years of working together in New York, the couple decided to relocate to New England and open Claudine, a fine dining restaurant with a thoughtfully crafted tasting menu, natural wine program, and an intimate dining experience.

The brand is as if Claudine, your eccentric and fancy great aunt, is regaling you with stories from her travels over the sound of clinking glasses and the glow of candlelight. Crafted yet bold, the hand-drawn identity and supporting marks weave together the narrative, with nods to history, inviting all to the table.

 JAMES BEARD SEMI-FINALIST
BRAND POSITIONING
BRAND IDENTITY
COPYWRITING
ILLUSTRATION
PRINT COLLATERAL
SIGNAGE
WEBSITE DESIGN
BRAND CONSULTING

The logo is bold yet handcrafted, inspired by vintage type from the 1940s, while the loose icon suite adds curiosity as narrative pieces. Each touchpoint blends coastal flair, rich pattern, and charming wit to offer a surprise and an open door into Claudine’s warm atmosphere of hospitality.

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FEATURED PRESS
 JAMES BEARD SEMI-FINALIST

Forbes
Condé Nast Traveler
Wine Spectator
Boston Globe
The Providence Journal
Rhode Island Monthly
Hey Rhody

Photos: Maurisa Arieta

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