The Solution
We worked with Ginger’s Revenge to develop a music-inspired brand that features different band members corresponding with each ginger beer flavor. The band begins with a female drummer for their Original flavor and will continue to be built out over time with each member of the band.
For the logo, we discussed wanting to create a fresh style reminiscent of a Prohibition-era, Art Deco cocktail bar and reflected on mastheads from vintage piano sheet music. The brand is strong, feminine and musical while linking it to beer, music and craft cocktail beverages.