Ginger’s Revenge is an alcoholic ginger beer brewery and tasting room that wanted to introduce its delicious, gluten-free product to the beer scene. To stand out in a saturated industry, they needed a brand that could quickly resonate with customers and tell a compelling story. We worked with husband-and-wife team David Ackley and Cristina Hall to craft this new brand from tap handles and apparel to packaging design.

We worked with Ginger’s Revenge to develop a music-inspired brand that features different band members corresponding with each ginger beer flavor. The band begins with a female drummer for their Original flavor and will continue to be built out over time with each band member. 

For the logo, we discussed wanting to create a fresh style reminiscent of a Prohibition-era, Art Deco cocktail bar and reflected on mastheads from vintage piano sheet music. The brand is strong, feminine, and musical while linking it to beer, music, and craft cocktail beverages.