Ginger’s Revenge Brewery

BRANDING + PACKAGING DESIGN

 

Ginger’s Revenge is an alcoholic ginger beer brewery and tasting room that wanted to introduce their delicious, gluten-free product to the beer scene. In order to stand out in a saturated industry, they needed a brand that could quickly resonate with customers and tell a compelling story. We worked with husband-and-wife team David Ackley and Cristina Hall to craft this new brand from tap handles and apparel, to packaging design.

The Solution

 

We worked with Ginger’s Revenge to develop a music-inspired brand that features different band members corresponding with each ginger beer flavor. The band begins with a female drummer for their original Spicy flavor and will continue to be built out over 2018 introducing each member of the band. All illustrations were crafted in-house.

For the logo, we discussed wanting to create a fresh style reminiscent of a Prohibition-era, Art Deco cocktail bar. The brand is strong, feminine and musical while linking it to beer, music and craft cocktail beverages. 

Cristina Hall
Founder of Ginger's Revenge Brewery
​‌“Since we are a niche product in a competitive market, branding and packaging design is very important to us. Atlas guided us through the process of building a strong brand, executed the design work, and helped position us to continue to build our brand recognition. The team at Atlas is professional, creative, and genuinely cares about the success of their clients. We're so happy to have them as our branding partner and to continue to work with them to release future products!"