As one of the Southeast’s largest country ham purveyors, Suncrest Farms is a multigenerational, family-owned business with national grocery distribution. The younger generation wanted to take a fresh look at brand strategy and packaging while building a direct-to-consumer channel to diversify.

The challenge: reimagine a heritage brand that could win over a new generation of shoppers in-store and translate it online, all without cannibalizing the wholesale business that supported Suncrest. The result? Over 300% growth in online ham sales and a 15%  increase in stores. Scroll down to learn more.