Huli Sue’s BBQ
Hawaiian Restaurant Branding + Interior Design
The Fish & The Hog owners, Lisa and Ben, wanted to bring the flavors and culture of their Waimea, Hawaii restaurant to their new restaurant in the mountains of Asheville, North Carolina. We worked closely with them to bring the Huli Sue’s restaurant brand to life with playful Hawaiian illustrations and vintage Aloha vibes that reflect the roots of their Big Island 20-year-old restaurant.
BRAND STRATEGY
VISUAL IDENTITY
MENU DESIGN
MERCHANDISE
SIGNAGE DESIGN
INTERIOR DESIGN
BRAND PHOTOGRAPHY
WEBSITE DESIGN










Featured on Grits and Grids and Mindsparkle Mag






We partnered up with Atlas when planning our restaurant launch on the mainland and we could not be more satisfied. In addition to bringing forth a wealth of experience, knowledge and expertise their entire team worked cohesively to capture with strategic precision our personal journey and objectives with our image and product... If you are fortunate enough to secure a coveted relationship with this "high in demand" design firm, you will have chosen a savvy and personable company who work tirelessly for the success of your brand.
Lisa Smith-Vann + Ben Krueger
Huli Sue's BBQ, THE FISH + THE HOG






